Go Digital or Go Bust: Sustaining Business in the COVID-19 Crisis

In wake of the current COVID-19 pandemic, many businesses are finding it harder than ever to make sales, especially those functioning offline.

With global lockdown orders and employees being forced to work from home, businesses must change their strategies to accommodate.

But how?

The answer is in digitizing sales.

Moving your sales online is more important than ever. For some businesses, it could be their sole source of income during this crisis.

We will be going through the steps you should take to get reach out to potential clients online, along with showing you some helpful tools and resources along the way.

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Staying Ahead of the Curve: A Guide to COVID-19 Recovery

With the current COVID-19 crisis upon us, the world is changing rapidly. Many businesses are facing concerns of decreased sales and revenue due to lockdowns and a depleting customer base.

If you yourself are facing some downtime in your company, all is not lost. Instead of just focusing on the present, we should also be taking into account what happens after.

By taking the right steps and strategies now, your business will stay ahead of the recovery curve, post-virus.

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Remote Working: How to Take the Plunge In Times of Crisis

The escalating COVID-19 crisis worldwide has undoubtedly changed the way the world functions.

As Bloomberg puts it, the impact of the coronavirus has forced “the world’s largest work-from-home experiment”.

An increasing number of companies are finding it necessary to continue running their businesses remotely, and many doing so for the first time.

If you are scrambling to figure out how to keep your business running efficiently while traversing the current crisis, you’re not alone. We’ve come up with a guide to keeping your business afloat in these trying times.

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7 Social Media Tools Every Content Creator Needs In Their Toolkit

Social media has become an inseparable part of our lives, and most of us can’t imagine a future without social networks within reach. The ease of letting the world know your thoughts, feelings, opinions, and even what you’re having for lunch today has become a day-to-day activity for millions of people, and it’s no wonder that corporations and brands are taking their social media strategies more seriously than ever.

Social media contains a wealth of opportunities for marketers to push their products and services to the world, and it isn’t an easy feat. Great social media marketing takes careful planning, analysis, curation, and management to work.

As overwhelming as it might sound, it’s 2020 and there are tons of tools out there to help you with your social media marketing. Read on to find the best social media tools to add to your toolkit:

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Measure Your Social Media Performance With These 6 Key Metrics

Social media marketing is one of the most important tools you can have under your belt, and with that comes the wealth of data and analytics for you to learn from and track. There are certain metrics that are especially important to track, in order for you to see if you’re on the right path with your marketing strategy, which will inadvertently help your business grow.

Which metrics you need to track comes down to your marketing goals, but the following metrics will give you insight into your followers and their behavior when it comes to your content, as well as what aspects of your social media you should hone and improve.

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Keyword Research: How To Find Your Next Viral Content Idea

Content marketing is one of the most important mediums of marketing you can have under your belt, since pushing your marketing efforts makes it 13x more likely for you to see a positive ROI.

This means that making the effort to push out blog posts and email campaigns can have significant outcomes for you and your business. It may be difficult to find the time to do so, but the results generated over time are worth it.

With that, though, comes the question, “What should I be writing about?”. An easy solution to this is by doing some keyword research. What that means is finding out which keywords get the most clicks and views, based on current trends. This way, you can target the topics that people are more likely to read!

Let’s take a look at some handy tools to help with keyword research and how they work:

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The Ultimate Beginner’s Guide To LinkedIn Lead Generation

Lead generation is arguably one of the most important (and tricky) parts of the sales process. Gathering leads, reaching out to them, and funnelling them into your sales funnel is a time-consuming process, but if done well, can result in lots of closed deals and network connections down the road.

Nowadays, marketers are turning to every medium possible to generate new leads, and that include social media. LinkedIn, specifically, is a wonderful tool to generate leads, seeing as it comprises of 500 million+ professionals, 75% of which have incomes of over $50,000.

It’s no wonder that 80% of B2B leads come from LinkedIn, and 92% of B2B marketers leverage LinkedIn over other social media networks.

Generating leads on LinkedIn is a simple but gradual task, bringing in results over periods of time. We’ve put together the steps you need to take to build up your LinkedIn profile and get hundreds of sales leads in no time.

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Beginner’s Guide to Preparing an Invoice

If there is one thing that any freelancer or business owner needs to know how to do, it’s preparing an invoice.

After all, giving your client an invoice is how you can get paid for work.

Invoices come in many shapes and sizes, and colours and fancy designs. But if you were to line them all up side by side, you’ll realise that they all contain more or less the same info.

And today, I’ll share with you what this info is so you can prepare your own invoice.

(Also: stay tuned to the end of this guide, where I’ll be sharing a free invoice template you can use to shortcut the invoice creation process 😉)

Let’s get started.

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An App A Day Keeps The Distractions Away: 9 Apps To Boost Productivity


Using apps are something we can no longer live without, helping us in pretty much every aspect of our lives, from connecting with people to travelling, and especially at work. Read through this list of apps that will boost your productivity at work and help you make your tasks a whole lot easier: Continue reading “An App A Day Keeps The Distractions Away: 9 Apps To Boost Productivity”

The Best Time To Send Your Marketing Emails & Up Your Click-Throughs

Email marketing remains as one of the most popular and effective forms of marketing, with 59% of B2B marketers saying that email is their most effective way of increasing revenue. The myth that email marketing is dying is far from true, which means that it’s a resource that every business should tap in to and take advantage of.

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