Congratulations, you are now a restaurant owner in Singapore! However, your restaurant is just one of the many in Singapore’s saturated F&B market. Almost every restaurant is trying to out market each other through various promotional strategies. So how do you stand out from the crowd? There are 5 essential aspects to distinguish your restaurant from the rest.
There are 2 basics in setting up any F&B business. Firstly, is having a business plan. Secondly, is having the necessary licenses to set up a café (HDB/URA approval, Food Shop License, Liquor, Halal etc.) However, within these 2 basics, there are 7 essential aspects that can determine whether or not your restaurant succeeds.
For any new business, it is important to have a online presence. One of the first steps in marketing your company should be setting up a website. A website could serve as the first contact point between your company and potential customers and it could also keep track of the existing ones.
Here are 5 essential things that your website should contain:
Mobile phone usage have been increasing over the past few years. According to Statistics Portal, there is an estimated 4.77 billion people will own or currently own a mobile device. This just goes to show just how pivotal and widespread using mobile channel to gain market shares will be. With information available at our fingertips, people are increasingly performing local searches on their mobile devices several times a day.
Here’s how you can optimise mobile marketing for your business
There are so many POS systems out there for you to choose from, depending on the nature of your business and the features you require. In the past, POS systems were used to accept payments and process sales. Now, their uses have grown and features like inventory management, staff management, marketing tools, customer data gathering, task automation and more are available in the market. Besides meeting the criteria of finding a good and affordable POS system, you will also need to look into the after-sales services that your vendor provides. The more commonly sought after after-sales services are 24/7 phone and email support, live chat, one-on-one training at no extra costs, social media support and community forums.
This versatile device will definitely help you revolutionise the way you work and manage your restaurant. It will change the entire dynamic of the system. Everything will be much more organised. In Singapore, we love when everything is automated and convenient. So why not give your customers what they want and change things up a bit?