There are 2 basics in setting up any F&B business. Firstly, is having a business plan. Secondly, is having the necessary licenses to set up a café (HDB/URA approval, Food Shop License, Liquor, Halal etc.) However, within these 2 basics, there are 7 essential aspects that can determine whether or not your restaurant succeeds.
Location, location, location is essential in the F&B business. Where you choose to set up your restaurant can determine how successful it becomes. Rental fees will vary, be it in the local neighborhood or in the CBD district. Owners should be careful when selecting the best location for your dream restaurant. Is the rental fee affordable? Is it convenient? Does the location fit the target audience you intend to reach out to? Owners should consider all these factors before deciding on a location.
To have a successful restaurant, owners must select dependable equipment that has a long operating cycle. The equipment should not take up too much of capital as capital is also needed for other purposes. Owners need to source for affordable and reliable machinery from the right vendors.
Interior Design / Furniture
Ambience is key in delivering a unique dining experience for consumers. There are many factors to create this attractive atmosphere. Lighting, furniture, tiling, painting, flooring come into play when decorating your dream restaurant, and this costs money. There are many affordable interior designers out there. Choose one that gives you the best value for quality.
Reliable Food suppliers
Food from your restaurants should not only taste great, but have the highest standards in cleanliness. Many restaurants close down due to unfortunate cases of food safety issues. Owners need to find reliable suppliers that provide high quality products that are not only safe but also taste good.
Once your restaurant is up and running, you need to get your restaurant to stand out from the crowd. Effective marketing is required to increase brand awareness of your restaurant. Copywriters are readily available to promote your restaurant efficiently through promotional materials. F&B consultants, who are experienced in the field are able to advise you on which marketing strategies to pursue.
IT/Social Media Presence
Every new restaurant needs a website, displaying much needed information such as location and photographs of your food (See No.7). If you have no experience in setting up a website, you need help. There are various IT consultants that can help you set up your website that is user-friendly and attractive. Having a good website gives a good impression of your restaurant to potential customers.
Food not only tantalizes the sense of smell, but also of sight. Food should look appetizing on menus to attract customers online. Food photographers are able to portray your restaurant’s specialties in aesthetically pleasing ways. This will attract potential customers to patronize your restaurants.
Every new restaurant needs all the help it can get. With these many decisions required and the various vendors available to you, you can use third-party platforms such as ThunderQuote to get the best vendors you need at the best prices.
ThunderQuote is the “Gebiz for businesses” and most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.