Picture Credits : careerplot.com
That is the million dollar question often asked to the ThunderQuote team in a day and age where everything is online and digitised. An online marketer is someone who works on the internet. That is, perhaps, the short and sweet answer if you wanted one. But far beyond their ability to work online, they also require the talent of understanding consumer habit and their motivations. They also need to be able to work on things like Google Analytics and be able to filter huge amounts of data to find what they need to ensure that the company moves forward on their online presence.
So what exactly is digital marketing?
Well, in short it just means the promotion of the company’s brand or service on social media and the internet. Be it on Facebook and Twitter but also on the company’s website as well. Digital marketing is amazing because you get real-time feedback almost immediately on the internet and you get to alter your projection of marketing on a daily basis. There is a more tangible connection to your consumers because you get them to communicate with you much easier online.
Why is digital marketing so important?
The main reason to why digital marketing is the new way of marketing is because consumers now have realtime access to information and digital marketing can help the consumers find out more information about their favourite bands without even having to leave the comforts of their own homes. The other selling point is also the fact that consumers feel that the feedback they get from the businesses are personal and customised which just adds a lot more personality to the company.
So what does it take to be a successful digital marketer?
There are numerous qualities that are required of a digital marketer to make sure that they are successful at their job. Here we are going to highlight 8 of the main skills we think are essential for every digital marketer to have.
#1 Ability to Change and Adapt
The digital world is changing everyday and there is always something new all the time and being in the marketing world and having it on the internet just means that you have to constantly be on your toes making sure that you never fall behind. Things like advertising on Facebook and Twitter is extremely important because Mark Zuckerberg, the CEO of Facebook mentioned last year that the average consumer on Facebook spends at least 40 minutes a day on Facebook. Imagine how much traffic you can get just by advertising on Facebook.
However, Facebook’s advertising is another ecosystem that you need to familiarise yourself with and that takes some time. So being a digital marketer that knows how to pick up on all these things will be highly beneficial and it just makes your job much easier.
#2 The Eagerness To Learn
This point is closely linked to the previous one as it requires a lot of work and determination to stay on top of things. The passion to constantly learn and better yourself is extremely important because this will make sure your employee appreciates you. When you work, it’s always for the betterment of yourself and your company and the only thing that will drive you to ensuring you be the best is that burning passion you have.
The best way to make sure you are up to date with the current industry, you should just spend some extra time on the internet reading up on the latest tech blogs and make sure you keep yourself well-informed on current market trends.
#3 Being A Team Player
It is definitely easier said than done when you talk about being a team player in a group of people. But in the marketing business, everyone is creative and most importantly, competitive. So learning to subdue that sometimes and being a team player is extremely desirable because it just shows your employer that you always have the team’s best interest in mind.
#4 SEO Knowledge
Search Engine Optimization is extremely important because this is the way to get your information out there. You would need to have great content to put out there to ensure your website gets a lot of readers. Therefore, you either need to be a great content writer yourself, or hire freelancers to do the job for you. In addition to that, knowledge on Google Analytics and and Google Adwords. These are known as paid search engine marketing, which is more commonly abbreviated to SEM.
#5 Develop Skills over Various Platforms
Back then the marketing manager would have to work with advertising agencies and go to offices to get their stuff done but nowadays there are so many online platforms that you can use. Most of them are also free to use and you have the option to pay more for added premium features.
Sources like MailChimp, Trello, Twitter Analytics. And Facebook Insights can totally help you discover your niche readers and cater to them for a more streamlined process.
Picture Credits : fwemedia.com
#6 Social Media Marketing
Another branch of marketing that a digital marketer needs to be great at is social media marketing. Social media runs the world now and if you are falling behind that bandwagon, you will be left behind. Far, far behind. You need to be able to optimize content and technology. In addition to that you will need a great command of the language you are planning to use to communicate to your readers.
#7 Be Engaging
At the end of the day being a marketer just means that you are comfortable enough being the bridge between the consumer and the company. You create the face that consumers are going to see when they search for your company. Ensuring that you are friendly enough to be approached is essential. You don’t even have to see the consumers in person, you online persona should be the selling point if you are a digital marketer.
Digital marketing is a very demanding job and it requires you to be both creative and analytical at the same time. Sure your idea might be amazing but you would need to be clever enough to analyse the situation and decide if this is the right path for you and your company. Balancing creativity and analysis is the key to becoming successful at this job.
Being a digital marketer can take its toll on you but trust us, it is a rewarding job as well. There is a need to always strive to be a better version of yourself.
ThunderQuote is the “Gebiz for businesses” and most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.