Picture Credits: NVC Media
Marketers are often skeptical about starting a video advertising campaign, as it is often perceived as a luxurious form of marketing, reserved for big brands with large marketing budgets. However, increasing numbers of SMEs have decided to use Video Marketing to promote their businesses as there is no doubt that a video will be able to receive and keep the attention of customers.
This article by Thunderquote points out eight key advantages to video marketing for businesses. You must also take into account that engaging an experienced videographer affects the creation a successful and engaging video advertisement. You should compare different videographers based on the style of advertisement you want and the skills of the videographer.
- Many customers spend their time watching videos
Your target audience is watching videos all the time. Statistics have shown that 92% of all B2B prospects watch online videos on a consistent basis and Youtube has more than 4 billion views every day (Bytemobile Mobile Analytics Report).
Smart businesses use video marketing as a tactic to improve consumer engagement by including videos in emails that increases click-through-rates and increases conversions when the video is added to a landing page. Therefore, you need to be making advertisements, promotions, branded entertainment, web series, video blogs – in whatever style and format that best reaches your target audience.
- Videos are easily searchable
Consumers who are looking for your products and services will most likely search through the listings on Google. 70% of the top 100 search listings on Google are video results. In order to make your site rank higher on the results page, you can share your videos on social media, post them on blogs and embed the videos into your website.
- Videos are more persuasive
Videos give marketers the opportunity to use sight and sound to connect with the target audience emotionally through storytelling. Invoking emotions in your target audience is an effective mechanism that results from showing images that connect their hearts and minds with your product or services.
- Videos are measureable
One of the best things about sharing a video on social media sites such as Facebook and Youtube is that it allows you to keep track of the number of people who have actually viewed your video and shared it to their followers. This will be an effective way in allowing the video to reach others as well as helping future campaigns in reaching a larger audience. Measurements can help your company determine which videos and surrounding social media activities have led to your increase in sales, allowing for the increase in effectiveness of your marketing.
- Video Ads do well among mobile users
More than 85% of marketers have reported that they plan to increase their mobile advertising budgets in the future as online videos now account for 50% of all mobile traffic and 69% of traffic on certain networks (Bytemobile Mobile Analytics Report).
People take the time to watch videos with their phones because they are interested in a certain topic or they are watching them just to entertain themselves. With mobile videos, you have the potential to be in people’s hands, understand everything about what you offer, and you are essentially one click away from engaging in your services or purchasing your products.
- Videos are cost-effective over time
Videos stay on Google results for a long time. This may be contrasted with a TV advertisement where it is taken down once payment is not made. Video content generally stays online and reduces your overall per-unit spending over time. This means that your consumers will be able to access the videos and it is more likely that they will engage in your business or services.
Picture Credits: Audio Socket
- Video is able to convey a lot of information in a small amount of time
A video can help companies concise what they want to say in a short amount of time as compared to conveying the information through text – writing articles and blog posts. A lot of information can be packed into a one-minute video. This can be contrasted to consumers scrolling through an article and skipping important bits of information that your business would like to convey.
If these reasons are not convincing enough, keep in mind that your competitors are already distributing videos and getting customers that could potentially be yours! Stay ahead of the competition and find the best videographers for your perfect video advertisement by getting free quotations!
ThunderQuote is the “Gebiz for businesses” and most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.