Is Investing In A Content Marketing Strategy The Right Thing To Do For Your Company?


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Everyone has probably realised by now that content marketing is the latest and most effective form of marketing. You need to get into the whole content marketing circle because trust us, it does wonders for your company. It isn’t just a fad because there has been so many proven marketing campaigns that have propelled companies to amazing heights.

There might be some of you that might still feel a little apprehensive about starting a content marketing campaign. You might think that it doesn’t fit your line of business or you might have other projects that you would prefer to work on. But the team here at ThunderQuote believes that you should definitely take this into consideration and implement it by mid-2017. The matter of the fact is that you can gain so much from a content marketing campaign and by not doing so, you might be hurting your company and its brand. So we have decided to share with you the top 5 benefits or reasons of content marketing to convince you that you need to get a team together!

But first things first, what is content marketing?

According to Forbes, they quoted the Content Marketing Institute and came up with a comprehensive meaning of content marketing which is :

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action

Long story short, content marketing is a technique that you should use in your marketing strategy to put out good and consistent content which acts like bait for the right audience – or in this case your customer personas to create a string of loyal customers.

So what are the benefits of content marketing?

#1 Competitive Opportunities

With the internet being so wide spread, almost every continent is connected to each other via the internet. There is no more excuses that you can’t contact someone who lives across the ocean from you because now everyone has access to the internet! Therefore, everyone – including your competitors have probably hopped on board and have started scouring the internet to further expand their horizons and you should do this too! By doing this you will capitalise on the trending topics. When you do this you are tapping straight into what the masses want. The better your marketing target, the better your business. You would not want to create something that the people do not want do you? You can also pay attention to the latest events and happenings to engage with the public. The more streamlined your posts are with the current events that are happening across the globe, the more social engagements you will get in the long run. Your customers will also appreciate the fact that you are giving the time of day to current events.

This will allow you to be competitive and it is basically the survival of the fittest. You need to be the fittest to ensure that your business and your brand get to the top!

#2 The Return Benefits

Content marketing boasts a great ROI (return on investments). This is because of the places and areas it can go and it goes far and wide enough to influence people all over the world. This is where you consider the amount of return benefits that you can obtain from having your marketing articles go onto the world wide web. The possibilities are endless!

You need to make sure that you put your marketing content in multiple places. You would also need to ensure that you have a dedicated team that focuses on customer feedback and suggestions. This will all turn into customer conversions which leads to so much more business for your company.

Most of these strategies will definitely be rewarded by the ROI that you will get because it will pay for all the extra hours you have spend getting your content marketing strategy just right.

#3 The Improvement of Your Brand’s Presence


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When more people are drawn to your company’s website, blog or social media, they will tend to spend more time browsing the pages. Sooner or later, some of them will decide to engage with the company and you might have a potential client just right there. Having a social media presence is crucial because it helps elevate your brand’s’ presence. The more time people spend on your pages, the more trust is built because you keep creating great content, more people will learn to get acquainted with your site. Thus, creating more customers. There is one catch, you need to create quality content. It is crucial.

#4 It Elevates Other Marketing Strategies

When we say that you should start content marketing, we do not expect you to completely ditch your other marketing divisions as well. They should all work hand in hand. Having a content marketing strategy will not only enhance your company’s name but it will also elevate the presence that you have amongst your competitors. You can invest in social media advertising, you can also continue engaging in your offline marketing strategies and work with content marketing as well. This just shows your consumers that you care about your brand so much that you are willing to go the extra mile to allow people from all walks of life to find out about your brand and it’s services.

At the end of the day, the team here at ThunderQuote just wants to make sure that you do the best things possible for your business because we know how much work you’ve put into it. Content marketing isn’t a must but if you want your business to thrive and not just survive, this is the way to go. Send us a quote if you want to find out more about creating a content marketing campaign and we will send our vendors straight to you.


ThunderQuote is the most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.

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