Did you know that 70% of the top 100 search listings on Google are video results? Posting video content will improve your website’s search ranking and thus create brand awareness of your products and services. As a result, video marketing has been gaining traction amongst digital marketers for its effectiveness. Read this article about the key advantages of video marketing for businesses if you’re interested to find out more.
Note: If you are seeking a videography firm, you can save time and get up to 5 quotes from trusted local videographers / animation studios / video production firms on the ThunderQuote platform for free.
If you have already decided on investing some money in producing a web video for your business, the next cause of concern would be the cost! Hiring a corporate video production agency can be costly depending on what you require. Before you contact an agency, our tip for you is to carefully plan out a video brief that states exactly what you want and need.
Who is your target audience? What is the brand message you wish to bring across? When do you need it by?
Next, set aside a maximum budget that you can work with. Any budget would result in a finished video, but a larger one could mean you have special “star” power in your video.
In this article by ThunderQuote, we break down the basic costs of each element that goes behind producing a video. This will help you in your planning and determining what best suits your budget.
Disclaimer: the prices stated below a rough gauge.
- Corporate Video Production Expertise
Remember, you get what you pay for. The more experienced the videographer, the higher the hourly charges. You can expect to pay about $100-120 /hour for a fresh graduate or $120-250/hour for other production companies.
- Script / Storyboard
As with all other marketing activities, there must be a clear message of your corporate video and an understanding on how the video will help move your business forward. Regardless of the high quality of the video, a video lacking a good storyboard will fall flat and most likely be a waste of money. Expect to spend about $80-150/hour for an experienced marketer to develop your marketing script.
- Special graphics/animations and post-editing
How complex do you want your video to be in terms of graphics and animations? Expect to pay more for more complex elements. Basic editing would set you back $80-180/hour, but complex 3D graphics could easily be double that price.
- Music / Sound Effects
Good quality music or sound effects used in your video would typically set you back $30-200 per track. If the track is copyrighted, you will need to pay extra for copyrighted charges.
- Actors / Presenters / Voice Actors
If you need to hire talented professionals to star in your video, the costs vary depending on the level of experience and star appeal. The charges can range between $50 and $500 per hour, and may increase further if you are hiring well-known influencers or celebrities.
- Set / Props
Some example elements that you might need to consider. Will you need to rent furniture for your set? Will you need to rent costumes for your actors? How much will it cost to rent a location for video filming?
- Length of video
The longer the video the longer a resulting filming time. Hence, expect to pay more depending on the length.
This price guide should give you a rough gauge on what it would cost to produce a corporate web video. However, the only sure way to find out what it will cost is to get some quotes from experienced corporate video production agencies. They can discuss your video brief with you and give you a clearer idea of how much it would cost.
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