The web development market, especially in Singapore, is saturated and extremely competitive. It is often difficult to stay above the rest when there are so many companies out there. However, competition is does not always have to be threatening. With the sheer amount of web developers available, companies have to be smart with what they do. They have to constantly be innovating in order to stay competitive. This is not a bad thing. It forces you to be better, more productive, more innovative.
This is why certain companies thrive and some do not. They need to start setting themselves apart and challenge the status quo. According to IronPaper.com, 48 percent of people cited a website’s design to be the number one factor in deciding the credibility of a business. These statistics prove that web development will play a pivotal role in showcasing your company’s credibility. If you realise the sheer amount of dependance your users put on your website you will realise then that you need web development services to help you create the best website for your company.
After talking to a few web developers, we realised that some of them are constantly asked to provide other types of services that are related to web development. This is because sometimes it’s easier for them to just commission the job from the developer they just hired rather than go out of their way to hire someone else to do the extra work.
You would be wondering by now, what kind of services do the customers look for besides just developing websites? Well, it ranges from competition monitoring or just 24 hour customer service support. We are now going to discuss the extra web development services that we think your company should be providing today!
This might be the first thing your clients would need. So many businesses have realised the importance of having a blog alongside their main website. The rise of company blogs have increased immensely over the past few years. According to business2community.com, companies who blog receive 97% more links to their website. As a result there will be a large community of businesses that would want to create a blog for their company.
Blogs are just another area where clients might need help with in carrying over the same design you worked on for their main website. It is important to show a flow across all their online platforms. Besides just customisation of the blog and setting it up, you could add on services like content writing or something simple, like a 24 hour hotline for them to call if anything goes wrong. These simple touches will go a long way!
Whenever you mention “Analytics” to a marketer, they get extremely excited. When a company decides to have an online presence, they would like to take note on how well they are actually doing online. One of the most successful ways of doing this is to use data analytics and reporting. However, it may be hard to grasp it on their own. This is where your company can come in to help your clients out.
Besides that, sometimes your client can be well versed in figuring analytics out but it can be time consuming. Properly reviewing the numbers might prove difficult to monitor in the long run. Therefore, this is another way you could swoop in and help your client out by reviewing their analytics and interpret it for them. It is a great value added service that will leave your client’s extremely grateful. It’ll be extremely beneficial for your clients to have someone professional who understands the data and is able to suggest any improvements that you might need to work on so that they get the most out of the services provided.
Competition is everywhere. No matter what type of industry your client may be in, there will always be another company out there that is direct competition. This is why we feel that by adding this service to your web development package, you might be able to attract more clients. Standing out is what your company should aim for and it will definitely give you a competitive edge.
This type of service can be included easily. All you need is someone to continuously monitor your client’s competition and keep an eye on all the campaigns they’re doing or whatever changes they have been making to the company website. This way you can send feedback to your client who might want to change things up for the better. This will indirectly benefit you because then, you will always have a client that will need you to supply your services!
Another service that you should definitely include in your development package is the option for post-launch bug and usability testing. Every web developer knows that any web page or software that they create will either run into some problems or have a few bugs here and there. The best thing you can do to increase your credibility is to add this feature to help your clients out.
Once the site is live, you can definitely try to get feedback and input from your clients as well as their target audience. Just because something looks good on paper does not mean that it will work well during execution. Having a usability test will help you measure the effectiveness of the site and if the site does what you were commissioned for it to do.
These are great options to add to your normal web development services because it will increase your credibility and the more your clients rely on you, the more projects you will get! We hope that this advice has helped you!
ThunderQuote is the “Gebiz for businesses” and most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.