How to turn your App from Meh To A-MEH-zing

So you have a mobile app now, but the work definitely doesn’t stop there. In order to maintain customer satisfaction, you’ll need to constantly be upgrading your mobile app’s user experience (UX). You would always want to aim to create the best version of your app, and constantly be upgrading it to include new widgets or functions for your users.

Here are some key ways you can look to upgrade your mobile app UX.

Android vs Apple

iOs and Android use different platforms, conventions and programming languages for their app. So you need to not only create an app that is suitable for one operating system but for both of these key players. Also, with all the different types of smartphones in the market now, you need to make sure that you app functions the same in each phone. For example, be sure your app fits the different sizes and resolution, have the buttons and tabs placed appropriately. This overlaps a little with the user interface (UI) of the mobile app.

Phone users tend to stick to one brand or operating system throughout so Android phone users may not be able to navigate around an Apple app easily. So be sure to understand the different conventions for each operating system and adapt you app accordingly.


Sign-up screen

This is a part of your UI as well as UX. It is important to have a presentable and aesthetically pleasing sign up page. It’ll be one of the user’s first impression of your app. A poorly designed one would definitely be disadvantageous and discourage the user form signing up. But the UI isn’t everything. You shouldn’t make signing up for your app a chore for your user. Don’t request for too many information to be filled at once. You should ask for important information like: email, phone numbers, username and password. The rest can filled up on their own time. You can also include a function where users can import information from their social media sites like Facebook or Linkedin. A long and complicated signing up process can frustrate the user and he might drop off half way through.

The confirmation procedure should also be more efficient and easier. Make sure there are no bugs when sending the confirmation email.

However, the sign up screen should never be the first thing a user sees. You need to introduce your app and your business and presenting its values to the user before asking them to sign up.

Get Feedback

This is most important, because whom else to give you the best feedback and suggestion other than the people who use your app. Sometimes you might be getting harsh reviews but you have to take it positively and constantly work on your app’s shortcomings. Not a lot of users typically want to give reviews so you have to cherish every valuable feedback you can get.

If you don’t already have one, you should create a widget for your users to specifically give you feedback or at least a contact email where they can send all their queries.


Get users to their goals faster

People are constantly on the go and want to get things done as quickly as possible. It is important that you upgrade your app to ensure that your users can reach their end goal so much faster – whether it’s a UX performance upgrade, or a more efficient way of carrying out a transaction, ensure that your users don’t require a lot of time to finish their purchase or use your service. For example, you can use the already available information provided to create a smart user experience. These data can auto fill information for your consumers so that they don’t have to keep filling out the same thing over and over again. Now with a mobile phone, you can have access to information such as location, address book, pictures, calendar and more.


Add controls and transparency sharing options

That being said, you also need to know that your user’s information is sensitive. Despite an increasing number of people sharing personal information online and on mobile apps, security in keeping these information confidential is also important. You also need to establish some trust and transparency between your company and the user. Inform them of what information they have shared and provide them with the option of either making these information public or not. You should set these choices automatically for your user because it may seem like a violation of privacy. Not everyone wants to share private content onto social media.

For example, if you have a fitness app, you should not assume that your users would want to automatically share their exercise progress online


ThunderQuote is the most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.

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