According to the Nielsen Norman Group, if you want users to stay on your website, you have to capture their attention within only a minute. Serving as both a 24-hour marketing vehicle for your business, professional web design is the key to a low bounce rate and a higher click-through rate (CTR). Let’s take a look at top six benefits that professional design for your web page can give you:
No matter how glamorous your website, it must be optimized for potential customers to find it. Search Engine Optimization (SEO) is a technique employed by professional web design companies to increase CTR and make your website ranking higher on search engines such as Google, Yahoo and MSN. When you design your website, SEO is probably the last thing you have on your mind. Professional web design is done with SEO in mind, with rich, clean code that applies all of the necessary metadata that search engines prefer. With better browser compatibility and in turn, decreased load time, they tend to rank higher on search engines. SEO-optimized websites glide seamlessly through various browsers and designers, which is especially important as mobile searches surpassed desktop searches in 2016. Traffic from search engines doesn’t cost anything, so it would be highly advantageous to make use of this feature.
Professional web design is easy to navigate, with user-friendly color schemes, navigation and text. Unlike many DIY website builders, professional web design companies incorporate videos and RSS feeds into their websites. Images are often more crisp on professionally designed websites as images are made to be compatible with retina screens, a feature that is unavailable otherwise on DIY software. By ensuring your website’s images look just as good on high resolution screens, you add to the functionality of your website, increasing CTR to your services.
Professional web design companies are also skilled at creating Customer Relationship Management (CRM) systems, which enable you, the owner, to maintain the website’s future online marketing requirements. They will also be available to assist should any technical changes arise – such as changes to the server software. Having a professional back your website up minimizes any potential downtime, ensuring that revenue is continually generated.
Your website is the front line to the quality of your products. Trust is based entirely on the design of your site. Imagine that. Even if your products cure cancer, the design of your website is what instills trust in your services. Professional web design is the best route to go as you can easily gain the trust of your target audience. They won’t hesitate to buy your products, especially online, using their credit cards or any other form of online payment.
It is a well-known fact that the way for any business to achieve success is to establish a brand via online marketing tools. Take Apple, for instance – it is clear that a professional, bespoke web design enhances the brand.
Professional web design is created to suit your business and brand. You’ll want to present your company as one that is unique, simply because this exemplifies your commitment to ensuring that you are the best in the business. This ensures an expansion of your customer base and continual generation of revenue.
Humans are visual creatures. With a professional website design service, your website will attract more attention, as well as increase your SEO ranking on google and improve the CTR to your website.
Professional websites enjoy the benefit of being featured in various sites that collect a roundup of great websites and help in your website marketing efforts. Furthermore, when users enjoy using your website and your CRM system, they are more likely to become regular users, and are more likely to recommend a service they feel looks professional and enjoy using. These two additional forms of referrals will generate even more traffic and improve SEO for your website.
Well-established web design companies are always up to date with the latest trends, technologies and CRM systems that they can incorporate into the development of your website, which gives you an edge over your competitors.
Your professionally designed website signals that you’re at the top of the industry, and challenges your competition to keep up. The development of your website keeps your competition one step behind, always. As your competition only begins to realize the benefits of a professionally designed website, all you have to do is maintain that spot.
First impressions last. Invest in the development of your website as your website is essentially the storefront for your company. Consumers evaluate a company and its products long before they decide to make a purchase, and having your website professionally designed is key to growing your business. Website marketing is indeed, a valuable tool for your business.
ThunderQuote is the most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.