Investing in advertising might not be on the top of the list for some small businesses and startups due to cost constraints. While insufficient funding and financial inflexibility can be limiting, it doesn’t mean you should completely overlook advertising you business altogether. Furthermore, print ads and banner ads are often extremely expensive and may not be effective for small businesses. There are definitely cost effective ways to advertise your company. Here are the best ways to get the greatest returns on advertising at low-cost for your company.

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When running a start-up, more often than not you will find yourself under a great deal of financial constraints. While most businesses do understand the importance of marketing their companies, they don’t have the financial resources to do so. This is where you will need to bootstrap. It is by no means a simple task but it will encourage innovation and creativity in your company and force you to come up with unique ways to market your business.

Here are five tips and strategies you can try to boost your start-up’s marketing.

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Finding enough time in a day to complete all your tasks may be difficult. Sometimes you’re left with small pockets of time that you have no idea what to use on. Then realise where all your time went. Productivity is always key when running a business and making use of every minute you have efficiently could determine how well your company grows.

Here are some of the best tricks practiced by top executives in order to improve their productivity.

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Entrepreneurs resolve to be the strongest versions of themselves and accept with unnerving faith and commitment that while the odds of succeeding are limited at best, many succeed because of their unwavering determination and focus.  Hence, they know to expect the toughest, steepest climb up the ladder to success. But when that ladder is full of booby traps and obstacles, the going gets a little too tough. This is why even the best of us need to take a step back sometimes to breathe and look for inspiration and advice from those successful before us.

Continue reading “12 Inspirational Quotes From Mega Successful Entrepreneurs”

Mobile apps have become an almost indispensable part in the way customers and businesses interact, and with over 3 million apps in the Android and Apple app stores, the demand for such apps is tremendous. It has also revolutionized the way businesses operate, making it even more important for businesses to jump onto the mobile app bandwagon to remain competitive.

You probably have thought of creating your own mobile app, but are still undecided on whether you should take this leap. Here are some pros and cons:

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Ready to expand your business abroad but held back but the large cost? The Market Readiness Assistance (MRA) Grant by IE Singapore can help you with just that.

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You want to start a business and you need a space that is conducive yet cultivates a sense of community. Why not jump onto the bandwagon of the latest trend in office spaces: a co-working space! Unlike conventional office spaces, co-working spaces is a space that involves diverse companies and members working in the same environment.

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When you first launch your product or service, being on featured on any news outlet would be great publicity for your start-up. However, to be published is not as easy as it seems.

Being a new business, you essentially start from the bottom. With zero reputation, brand awareness, and little to no budget to boost your company’s image, you’ll end up turning to ineffective but cheap marketing campaigns to improve your brand recognition.

Getting featured on the media would definitely do wonders to your start-up’s credibility and brand awareness. It will improve user acquisition by attracting more potential customers to your site, attract other businesses and vendors without having to reach out to them as well as attract more talent to your company because who wouldn’t want to work for successful and well-known business.

Here are five strategies your company can use to get your name on the papers!
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The web development market, especially in Singapore, is saturated and extremely competitive. It is often difficult to stay above the rest when there are so many companies out there. However, competition is does not always have to be threatening. With the sheer amount of web developers available, companies have to be smart with what they do. They have to constantly be innovating in order to stay competitive. This is not a bad thing. It forces you to be better, more productive, more innovative.

Continue reading “The Latest Top Web Development Services You Need!”