Step Up Your Online Marketing Game With These Tips

Start a conversation with a friend or a person you just met and somehow the word internet would definitely come up in the chat. Why is the internet so powerful these days? If you look around you almost 99% of your daily chores such as paying of bills, buying things, ordering goods and even keeping in touch with family near and far involves the internet. With the internet being such a powerful tool these days it is only good that you make the most of it because it offers a lot of advantages and you can reach out, communicate and connect quickly with people.

As a result, a good deal of people use the internet for the purpose of their marketing. Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce. To put it in simple words, it is the process of promoting a brand, products or services over the Internet.In addition to sales leads from Web sites or emails, Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines.

Regardless of the size, majority of businesses nowadays are practicing Internet marketing. That’s because it is the most inexpensive way for them to reach out to millions of their target market. The internet has the power to connect millions of people from around the world and thus making internet marketing so powerful that it has  capabilities to bring your business to millions of your target market worldwide. The best part of using internet marketing is you do not need to shell out plenty of money. In addition, the effectiveness of your campaign can be easily measured using web analytics and cost-volume-profit analysis tools and with that you can further work on your marketing strategy.

There are a few main types of internet marketing and for now let’s look at some of the more popular ones:

What does it mean by e-marketing? E-marketing can be considered to be equivalent to Internet marketing and Digital Marketing. However, it is sometimes considered to have a broader scope than Internet marketing since it refers to digital media such as web, e-mail and wireless media, but also includes management of digital customer data and electronic customer relationship management systems (E-CRM systems).

E-marketing is any marketing done online via websites or any other online tools or resources. e-marketing can include paid services while other methods are virtually free. A wide variety of methods are at your disposal, including: direct email, SMS/text messaging, blogs, web pages, banners, videos, images, ads, social media, search engines, and much, much more. As a prerequisite your company should have an online presence before engaging in any e -marketing. Your company presence can be a website, a blog, an e-store or other online space to which will lead to your potential customers. Your company should have direct control over the content of your online presence and it should explain your company’s brand, provide contact information and other content that will encourage and enable your online visitors to do business with you.

Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behaviour for the benefit of individuals and society as a whole. Combining ideas from commercial marketing and the social sciences, social marketing is a proven tool for influencing behaviour in a sustainable and cost-effective way and helps in promoting the society’s well being. Social networking tools and technologies are increasingly popular ways to reach an audience and spread a message, but it’s important to distinguish social media marketing from social marketing.

Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behaviour for the benefit of individuals and society as a whole. It is a recognised discipline now found in academic courses, textbooks and several dedicated, peer-reviewed journals, with a regular programme of international conferences. Social media may be part of the toolkit for engaging with certain audiences, but the distinction is very important. For those of us working in social marketing this presents serious issues around integrity, authority, and possibly even ethics, which need to be addressed.

How does social marketing help the community? Here are some example to help clear the questions running in your head; Firstly, it helps to ensure policy is based on an understanding of people’s  lives, making policy goals realistic and achievable. Policy example: water rationing in Jordan. Secondly, social marketing enables you to target your resources cost-effectively, and select interventions that have the best impact over time. Strategy example:  lung disease strategy in England and lastly, Implementation and delivery: social marketing enables you to develop products, services and communications that fit people’s needs and motivations.  Delivery example: child car seats in Texas.

Moving onto something less complex which is network marketing. A business model in which a distributor network is needed to build the business. Usually such businesses are also multilevel marketing in nature in that payouts occur at more than one level. . Network marketing is a type of business opportunity that is very popular with people looking for part-time, flexible businesses. Some of the best-known companies are Avon, Mary Kay Cosmetics and Tupperware which all of it fall under the network marketing umbrella.Network marketing programs feature a low upfront investment, usually only a few hundred dollars for the purchase of a product sample kit and the opportunity to sell a product line directly to friend, family and other personal contacts. Most network marketing programs also ask participants to recruit other sales representatives in order for them to further generate income from these ‘downlines’.

Online marketing, if done right will do wonders for the betterment of your company. Take it from us here at ThunderQuote and step up your online marketing game to make sure you get the traffic that you need to make your company shoot for the stars!

ThunderQuote is the most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.

 

Share this article !