Common Causes of Business Failures and How To Overcome Them

Starting a business can be an extremely exciting moment in your life. However, we all have that fear of what would happen if it fails in the future? This is a common and valid fear to have because failure is something that we all fear. Business failure is probably the most daunting thing any businessman or entrepreneur can face and will never hope to face. Today, we are going to try to highlight the common reasons for business failure and how we feel you can overcome them or at least try to avoid them from happening.

When you start a business, the biggest hope you would have is to expand your business to be able to earn profit from this great idea of yours. That is the dream. Passion and hard work can only take you so far. But sometimes businesses make wrong choices that cause them to fail.  

The first reasons that cause business failures is the lack of focus. If you manage your own business, you might always think to yourself that you don’t have enough time in the day to do everything that you need to do. While that might be true, you need to make sure that your focus stays at 100 percent at all times. Managers are usually easily distracted with so many side projects or minor tasks throughout the day that you might somehow forget the main goal that you’ve set for that day. Once your mind is too occupied you might let something slip and your focus is gone.

You need to ensure you know what your priorities are. The best way to ensure you never lose focus is to create a list of things you will do at the start of the day. Or create a daily schedule for yourself and set the goals that you need to achieve for that day to ensure your company gets sufficient attention from you. This way you are always reminded of what the most important details that you need to focus on during the day that will help your company in the long run.

Another way to ensure that you don’t lose your focus so easily is to get someone to help you understand and guide you throughout your day so that you don’t lose focus. This could be a personal assistant or even something as trivial as a to-do app on your iPhone.

Market research and case studies need to be done when you decide to start a business. Not doing this might prove to be a major reason for business failure. If you feel like your business isn’t doing as well, getting to know your main competitors more might just be your saving grace as well. There are reasons for business plans and this is one of them.

You need to figure out why they are doing much better than you. Find out what is it about them that makes them so special. Is it their customer service? Is it the way the market their product? Or could it just be the fact that their product is manufactured better than yours. All these little elements when put together can create a huge blanket that can protect your business.

The more you know about them the more the percentage of being able to turnaround your business. You never want your company to fail. But lack of understanding of your competitors might be the reason for your downfall.

The only way to overcome this is to learn about your competitors and find out why they are doing so much better. The other solution is to learn more about your customers as well. Consider what your customers needs and go from there. In today’s world where everything is easily accessible, having the personal touch is what will go a long way!

No matter how much of experience you have gotten before, there will always be room for improvement. If you feel like your business is failing, it might be time for you to reevaluate your situation and perhaps seek for some professional advice. Getting professional advice will allow you to look at your situation and see if the decisions you made were good ones or not. Having a mentor look at your business every once in awhile is the best thing to do to ensure that you’re on the right track.

Another one of the benefits of getting a professional to help you is that you would have access to great people in the business as well. Meeting professionals will help you because they have probably made the same mistakes you might have made and offer you solutions to those problems.


Your customers are the people who will make your company successful. Therefore, it is only logical for you to ensure that their needs are met. Building your customer base is a good business plan that will ensure that your business does not fail. A loyal customer fan base is great because they turn into free brand ambassadors. There is nothing more powerful than the advertising via word of mouth because friends will always trust another friend’s recommendation.

Therefore, not having proper customer care or not taking care of their needs might become of of the main reasons why businesses fail. They get too engrossed in making the money that they tend to forget who is giving them the money. In this case, it is your customers.

So the best way to overcome bad customer care is to first get or hire a customer service executive. Someone who knows what they’re doing. Ask your customers questions, check up on them and their products. Send them coupons if you feel like they haven’t purchased something from you in a long time.

Simple things like that will go a long way because it makes your company personable and approachable!
Don’t let yourself fall into the trap that causes companies to fail. We hope that this short article will help you pinpoint certain problems that cause business failures and we hope that you turn it around so that your business can reach bigger and better heights!


ThunderQuote is the most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.


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