You’ve probably already heard a lot about social media marketing and its perks. But you’re completely clueless on how to get started or maybe you’re still stuck on the same ol’ Facebook/ Instagram game. Here we have 6 of the best social media marketing tools you’ll need to boost your numbers.
If you haven’t already heard, Buffer is one of the most well-known social media management tools. These guys have been in the scene for a while and have made a name for themselves in the social media marketing game. Buffer allows you to schedule your posts and distribute them across all your different social media platforms all from the same dashboard. This includes posting multimedia extensions that optimize images and video for these platforms. You can also upload these items in bulk.
Buffer is easy to use with a clean interface and simple analytics features. This makes tracking your data extremely convenient. They also boast a Chrome extension, which helps you share or schedule content across platforms like Facebook, Twitter, Pinterest and Google+.
Further more, Buffer has an extensive blog on social media with detailed guides and case studies for you to master your social media marketing skills.
Canva is the only designer you’ll need in your company. It is the easiest way to create web-optimized graphics, using images and text. You’ll no longer need a graphic designer to churn out collaterals and graphic designs for your website or social media post. Canva is extremely easy to use as its interface follows a simple drag and drop tool. It is extremely popular and continues to impact the social media-marketing world. What’s even better is that it’s completely free to use!
Another useful tool to help you automate your social media posting is HootSuite. This app will allow you to post the same content across multiple social media platforms at once. This is especially useful for start-ups and new businesses which don’t have a strong marketing team. Now, there is even an option on HootSuite to schedule posts in advance on a number of different social platforms. The app also enables you to create campaigns and curated posts across the different platforms. There’s also a new interesting feature that focuses on sentiment. It allows you to see how many of the comments on your social media sites are positive, neutral or negative. This tool is your all in one social media marketer!
Tailwind is particularly useful for those in the retails industry, selling jewelry, clothes, prints and more. It is a Pinterest and Instagram focused tool that’s designed to help coordinate visual marketing. Thus it allows you to display your products in the most aesthetically pleasing way. Additionally it also includes scheduling and analytics tools, which are in most social media apps. So you can also track which social media platform is getting the most traffic and understand how to further improve your marketing skills. As if that isn’t enough, it also has amplification features designed to help you reach more people and increase your conversions.
Quu is an interesting app for content curation. It is an interesting and unique community of REAL PEOPLE and artists that hand-curate content for you and fill your Buffer queue. This makes content marketing and content curation extremely easy. You just need to sync your Quu app to your Buffer account and select categories, which interest you or basically what your business is related to. These people will create and queue content for you which is relevant to your target audience. You can also edit the content individually if you don’t like the suggestions they offer. Quu is free to use but if you want better quality you can pay $10/month for premium content.
We all know that video content is the current in thing for marketing. Many companies are making their own videos to showcase their products. Rocketium is the app for just that. It’s best for short video creation. The app focuses on creating short videos with or without text. Much like videos from BuzzFeed or AJ+.
Using the editor you can put together short videos in a few simple steps. All from the editor, you can add captions, upload images and select copyright-free images, sounds and clips from their gallery. They have pre-made themes that you can use or build your own. Add filters to your videos, animations and mix up the fonts if you want to. It also resizes your videos for you- whether you want it landscape, portrait or square. Rocketium makes it very easy for you to create professional and high quality videos for your marketing campaigns. The fee for the use of this app ranges from $10-$25 depending on the features you need.
Check out our article of latest video trends to see what kind of videos you wanna use for your next marketing campaign.
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