Designing a Web Page is not an easy task and it is almost always the first thing potential customers will see when being introduced to your company. So having the perfect design is incredibly important in order to make the best first impression. Therefore, if the design for the web page is unorganised and scattered, your audience may have an undesirable perception of your business. Hence, in order to transform your target audience’s first impression of your brand, you would need to pay more attention to your website design and look for any possibilities of web redesign.
Here we have a quick checklist to see if you’re due for a website redesign!
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How mobile friendly is your website?
Did you know that 20% of Google searches are done from mobile devices? Having a mobile friendly website is extremely important and it should not be ignored. Therefore, when considering whether or not you should redesign your website, you should look at the responsiveness of your website on all devices, including through smartphones and tablets. This will be important to you during the development of your website!
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Difficulty in finding information on your website
One easy way to find out if your website needs to be redesigned is to look at whether you have difficulties finding information about your company, product or services on your website. Have some members of your team do testing on your website and simulate the searches a typical customer would make. If you find yourself having problems navigating around the website, then your customers would probably be facing the same problems as well. Take down these problems and try to troubleshoot them as quickly and efficiently as possible.
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Links to social media accounts
The importance of social media cannot be more emphasised in our generation. If your users have difficulty accessing your social media platforms through your website, you are effectively missing out the opportunity of being able to connect with a customer. Therefore, always remember to link your social media platforms when designing a website.
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Trouble finding your website on search engines?
Can’t find your website on any of the search engines? Then no one else will either.
In order to rank in the search engine results, your website needs to be redesigned to help boost your search engine optimization (or SEO). All of the content on your website may need to be re-written to match current SEO trends if not you will fall behind everyone else. SEO is quite tricky to grasp if you’re learning it on your own. You can hire specific consultants to help you out with that.
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Loading Speed
Lets face it, people using the internet are impatient. They will not wait 30 seconds for your website to load. In a research conducted by KISSmetrics, it was found that 40% of the users will exit the website if it has not been loaded in 3 seconds. It was also found that 47% of Internet users will be willing to browse through a website that loads in less than 2 seconds. We all have 24 hours in a day and we all try to maximise the usage of this time effectively and efficiently. Therefore, if your website takes more than three seconds to load, it is time to have a web redesign to improve it!
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Branding
People will want to understand more about your business through your website. Therefore, the designs for your web page needs to accurately depict the progress of your company. For example, if your branding has evolved over the months and years, it needs to be reflected on your website. Hence, the web redesigning process should be ongoing and evolving along with your business. You should hire a brand consultant to work with your tech team in order to create the best website that’s inline with your branding.
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Updating your content
Search engines emphasise a lot on the website’s content, especially the content that is constantly being updated. In present days, everything remains relevant for a short period of time. Therefore, search engines will tend to deliver searches that are directly relevant to the users at that point of time. Hence, this disrupts how the search engines rank your website. You would need to consider a web redesign to include a content management system (CMS) so that the website content can be updated constantly.
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Auto playing audios or videos
Most users will generally want to be in control of the media they experience on your website. They will get annoyed when your site starts to play loud music or videos which they do not wish to see or hear. If you have auto playing audios and videos, it’s probably a good sign to have a separate option for users who don’t fancy autoplays.
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Sharing your website
You should never be ashamed of sharing your website. If you feel like you are always contemplating whether you should send your website to strangers or share it on social media platforms, then it might be a sign that something is wrong with your web design. You might want redesign and run through your webpage design with a few close friends or people in your team before sharing it publicly online.
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Flash
iPhones and iPads do not support Flash. Neither do major search engines like Google, Bing and Yahoo! Therefore, if you have a flash video on your website, it is time to have your website redesigned. Designs for your webpage should always be universal so that people using any type of device can access your content.
It’s fairly easy to determine whether or not your website needs a redesign. There are a lot of web design solutions out there that may help you improve your website. It is important to measure the cost effectiveness of your company’s web design solutions and compare the rates of different web designers to get the most suitable one.
If you are still unsure whether you need a web redesign, contact a web designer for professional advice now!
ThunderQuote is the most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.