One of the main highlights found in the growth of smartphones has been the development of apps that make smartphones smarter. The mobile app development industry has seen tremendous growth in the recent times. Even though there has been continuous growth of mobile phone industry, there are a number of misconceptions about mobile application design that are holding some businesses back. We have seen companies not performing due to unfavorable results as well as companies failing to see their projected Return on Investment (ROI). This will directly attribute to these misconceptions.

Therefore, today, the team here at ThunderQuote wants to put forward those misconceptions and help you understand the world of mobile app design a little bit better!

Here are 14 of the popular misconceptions about mobile app development:

1. Building an app is not the only thing

Many companies believe building an app will bring the ultimate success to their growth, but that is purely a failed misconception. Designing mobile app, building an app and app design is only the beginning. There is no guarantee your app will stand out from the rest and building it will not automatically bring customers or revenue. More than anything, marketing your application is necessary to ensure individuals know that the app exists. Mobile app developers need to know the nitty gritty of creating an effective marketing strategy.

2. Assuming mobile app design is an easy task  

Creating high-quality mobile app design calls for expertise and time. Just because a mobile app is smaller than a desktop application, does not mean that it is necessarily less expensive and less complicated to develop. Some apps, such as game applications demand rich graphics and more time for conceptualization and development.

3. Mobile website is not needed  if you have a native app

Most of the time you need (native app) an application program that has been developed for use on a particular platform or device. Native apps are installed through an application store (such as Google Play or Apple’s App Store). They are developed specifically for one platform, and can take full advantage of all the device features such as the camera.

4. Eye dropping features  enhances an app

With great features you don’t create a great app, well in contrary to the opinion there are exciting features coming out every day. It is important to be able to differentiate between a feature and a benefit. No matter how cool some app features are, a mobile application is purpose-driven.

5. Who says a small business doesn’t need an app?

What is your business  missing out to create a rapidly growing marketing platform? These days many small businesses are undecided whether to develop their own mobile apps or not. To stay ahead of the competition, businesses must look towards mobile apps. It will help them reach their marketing goals faster and with greater success.

6. Settling down for iOS is sufficient

We must agree that there a not only a single platform available to fulfill all your development needs. The main determining factor when it comes to selecting your mobile platform is your target audience. If you want your app to target the mass market, you want to build for both Android and iOS.

7. Moving towards getting as many installs as ‘possible

We cannot run away from the fact that most app marketers focus on quantity rather than quality. Many businesses try to drive as many new installs as they can and as quickly as they can. It is highly considered that with this approach you may drive volume; many of the users are likely to be of poor quality when you take this approach and cannot add anything to the business.

8. Focusing on new installs alone will grow your business

There are cases whereby we come across apps that are downloaded only once and are completely forgotten. Bad user experience could be the. Most of the time people  tend to forget what are the applications that they have downloaded. You need to remind users of your app.

9. Using Paid apps to make profit

If you want to utilize your app to the fullest, try methods such as in-app purchases, m-Commerce or offering advertising to earn revenue for your business.

10. Analysing your users pattern

Usage pattern differs from one user to another. In order to improve productivity level, you may need to analyze your users’ pattern and behavior. A perfectly planned metric which duly notes the amount of active users of your app which can significantly mark the growth of your mobile app.

11.  Employees are not technically savvy

They rarely use or even send an email. We like the idea, but it will be too hard to implement here. What happens when you have customers that are electricians, plumbers, or contractors? There are simplified apps available, thus you can create mobile apps as simple as our driver’s daily log, or our basic work order.

12. Comparing a new idea with an existing app does not hold good for developers.

A major challenge of developing a new mobile application is to maintain exclusivity and switching customer loyalty of the existing app. Hence, developers must strive to identify niche opportunities and deliver efficient business solutions.

13. Mobile-Friendliness

Mobile-friendliness is about much more than showing up on a phone. Just because your site can be viewed from a mobile device doesn’t make it mobile-friendly. It’s about the user’s experience on your site.

14. If you submit an app to the app store, it will get approved

The app store is one often-overlooked aspect of native mobile app development. Many assume that if they submit their app to the app store, it will get approved. The assumption that it will get approved is wrong. It’s not that easy. In fact, the app store can add a major roadblock to your company’s mobile app.

Developing an app has so many rewards that we feel you should definitely take into account because it will help your business tremendously. If you feel overwhelmed and might need some help actually finding a team for your mobile app, head on over to ThunderQuote to get 5 free quotes today!

ThunderQuote is the most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.