What is Corporate Video Animation?

Corporate video animation allows businesses to communicate their key selling points to their audience quickly, in a way that will keep your audience entertained and engaged. If you have a complex idea that needs explaining, often it can be told more easily through animated storytelling.  With a strong creative concept, an animated video is far easier to digest, bringing ideas and messages to life and making a lasting impression. Content production company strives really hard to capture an idea.  With a great creative concept, motion graphics and animation can take you anywhere.

Animated video production is often used in short “explainer videos” to introduce a company, project, or product. These videos bring the concept to life, and aim to introduce and educate the intended audience about the company or product. According to business.com, 62% of businesses who use video believe that video has increased the amount of organic traffic they receive?

Imagine getting increased sales and revenue with corporate video , sounds exciting !!!. Adding a product video on your landing page can increase conversions by 80%. According to Cisco’s trends analysis, by 2018 video will make up 79% of all Internet traffic, up from the current 66%. Therefore it will be smart move for businesses to be prepared and have excellent knowledge in video animation. A new variety of corporate video is social responsibility videos to show the good work that a business does as well as make money. This can be done with supporting charities or recycling initiatives, and help promote a view of your business as being socially responsible and ethically friendly.

The new era demands a focus on your audience who are spreading and advocating your content. One way of doing this is with trust. Trust is the foundation of conversions and sales. The whole concept of content marketing is based on trust and creating long-term relationships. Corporate video animation has that capacity, to build trust and to gain a long term commitment with product or services.

If you are a first time visitor to a particular company website, you are probably looking for a clear picture of the product or services they are offering. Corporate video animations attract visitors and turn them to leads. A corporate video is an asset with the ability to reduce the potential-customer-loss by increasing and keeping the visitors and leads numbers steady all the way through the inbound marketing journey. But how does it do it? Well, the engaging power of animation video can reach your audience on so many levels. Using lovable characters will make your audience connect with your brand on a deeper emotional level.        

Animation is good at demonstrating the steps in a process. It is even better at demonstrating the thinking behind a process, by adapting from literal to conceptual with ease. There are a few important advantages animated explainer video has over other visuals. Video animation is perfect for those areas of business where it is difficult to present and to sell a product through other types of video or promotional methods.   Animated explainer video is not limited to scripts. The characters can fly, dance, sing and wear any costumes, while the action may take place at any historical period and in any geographical location. This makes it possible to create an inventive storyline for better presentation of a product. A corporate video animation makes complex things simple by both explaining your product features to customers, and boosting your business in multiple ways. Using corporate video animation will be an easy process to increase leads, conversions and sales!

A corporate video can give a lot of information in a relatively short time, and do so in a fun or quirky way that will make the information far more memorable. Corporate videos can be used to promote your business or initiative thus becoming a promotional video. Corporate videos can also be used to convey internal communication such as information about changes at the company or new products, and are a useful and informative way of delivering current news to the staff. A content production company is involved in video making services as well as proving details about the cost of video production.

Corporate videos are the future of communication for corporations. They are a great way to communicate with the public or with employees and can be posted on social media sites such as Twitter, YouTube, and Facebook to get more publicity and exposure for the company. videos are fun and engaging as we tell the story through cute characters, thereby humanizing your brand and building an emotional connection with your customers.

Corporate video animation is unique. Be ready to consult with the experts if you are confronted with a tough decision. Remember, smart planning is the key. You really can’t plan enough when you’re putting together something that is going to be a key piece of your branding.  Animation video production can be complex, hiring an expert is always a wide decision. If you want to grab the attention of your consumer all the while making sure they understand your brand image as well as your products, a shortcut way is via an interactive video with a creative storyline which is relatable for each and every target customer.


ThunderQuote is the most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.

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One thoughtful comment

  1. Animated videos are the best way of promoting business and brands in these days of technology everyone used the internet and they want everything on the internet, now for business organization, it is too important to make animated videos of their organization short description and brand details. For professional animated videos, you should hire a video maker that makes professional and perfect animated video for your business, which gives you achievement in your business.

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