The world around us is becoming more digital, visual and interactive; there is no doubt in that. Recently the addition of Facebook live transformed the social network platform. Video marketing strategy is proving us right with high revenue achieved in online businesses as well as some offline businesses, whether through better engagement rates on your social media channels, higher conversion rates in your e-commerce store, increasing brand awareness through online videos ads, or attracting passersby to your business location.
Videos have a way of delighting people with its moving imagery and compelling stories. Apart from that content marketing, digital marketing and social media marketing also conveys a message effectively and engages people in a way that no other content can. According to Cisco Forecast, video marketing will represent 69% of all consumer-based Internet traffic this year (2017) and this is expected to rise up to 80% by 2019. If this actually happens then video content marketing could rule over all other digital marketing channels! Let the team here at ThunderQuote show you the top 5 reasons why these video marketing strategies will increase your sales!
Lead Generation and Conversion
Getting your brand noticed is great, but by itself it’s difficult to track its impact on your sales figures. When it comes to generating and converting leads however, marketing can have much more influence on the total number of paying customers. By focusing on generating leads, you’re increasing the amount of interested people in your target audience who may one day buy from you. And by converting those leads, you’re actually turning them into customers. Working with an experienced marketing firm can help to get the most out of video marketing and strengthen the impact of online marketing ROI with great visual content.
Focusing on viewer engagement as your goal when producing and marketing video content is the best thing you can do. This way you can encourage the loyalty and support of your target audience, which leads to more loyal customers. When your target audience appreciates and engages with the video content you produce, you’ve unlocked a powerful force to compel them to convert more quickly and frequently. When it comes to creating your company video, the possibilities are endless. Not only that video is constantly moving, it simply attracts more visitors than a static ad does. More and more people are watching videos from their phones and it is truly becoming a form of entertainment.
Increase your content marketing productivity
Without a strategy outlining how much content needs to be produced, where it needs to be posted and when, you may find it all too easy to flounder. If you’re the type of person who needs a little nudge to get you going, a formal strategy is essential. A good strategy perhaps is assessing social media. Your goal is to create two blog posts a week, update Twitter five times a week, update Facebook twice a week, create one infographic a month and so on. When you have a strategy, all of this becomes much easier, and achieving your goals is much more realistic.
Without a doubt video has quickly revolutionized the way we consume information. This is truly a great platform to reach out to people. Brand awareness is never about awareness for the sake of it. It’s about awareness in the right people — in your target audience. That’s why a successful video marketing strategy with the goal of brand awareness will still focus on placing your video content in the right place, at the right time, in front of the right people.
Maximize your ROI
With proper content marketing, you are able to really level the playing fields. You don’t need a large amount of money to create a marketing campaign to rival Fortune 500 companies. Sitting down and coming up with a great strategy will maximise your ROI immediately if executed excellently. This means that smaller companies can go head to head with bigger ones with the usage of great video marketing strategies.
It allows for heightened productivity and with lesser things being done manually, you get to save up on a lot of money as well. This also helps improve your ROI in the long run.
Assessing video anytime you want
Competitors are already creating engaging video content. Just remember to make it short and simple and always include a call to action at the end of your video. What do you want your viewers to do? Guide them to your website or have them call you, whatever it is—just make sure you make your CTA is clear. Sometimes we see really great video content in one or two platforms only. With the addition of video support to almost all social media platforms, you should be experimenting with all of them.
You spent the time and resources to create this video, so make sure all your hard work is visible in as many places as possible. Put it on your company emails and add QR codes to your mail pieces to drive more traffic online. Placing your video content on platforms like YouTube and social media platforms can also increase your chances of gaining viewers and possibly new customers. Viewers can easily share your video content on social media channels.
It is utmost important to understand the direction of your content marketing plan. In order to develop a unique strategy for your brand you need to start thinking wisely and most importantly realize how important it is. Using video marketing will really take your company to a whole new level. Take a qualitative and quantitative look at the value of video to understand whether or not you are missing a great opportunity to connect with your audience.
ThunderQuote is the most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.