According to World Bank Global Statistics, more than 2 million people have Internet access today, out of which 70 percent uses it daily. This creates a platform for companies to invest an average of 12 percent to 20 percent of their annual income on digital marketing. Digital marketing is the ultimate term for all of your online marketing efforts.
Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. Twenty years ago, digital advertising was just a bunch of banners placed prominently on websites. Today, digital advertising is vast, with many different types of online ads being produced based on target audience, website content, and call to action. Online and offline are the two main groups of digital marketing. While offline marketing involves things like radio, television and phone advertising, online advertising has seven major categories and some of them are as per below:-
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Pay-per-click advertising (PPC)
- Content marketing
- Social Media Marketing (SMM)
- Affiliate marketing
The truth now is using digital marketing without a strategic approach is still mundane. Most of the companies in this category are using digital media effectively and they could certainly be getting great results from their search, email or social media marketing. An effective digital marketing strategy combined with the right tools and technologies allows you to trace all of your sales back to a customer’s first digital touch point. Digital Marketing, brand marketing strategy, digital marketing design and marketing firms are some of the essentials in helping you to make more informed decisions about what parts of your marketing strategy deserve more attention.
If the goal of marketing is to reach customers when and where they are ready to buy with a relevant and personal message, these emerging forms of online advertising put that within reach. Competitive companies know that capitalizing on new forms of content and technology will help them capture new audiences on fresh playing fields. The most important factor is to allocate effective marketing strategies for best return on investment.
Social media is nothing new. One of the easiest method is online advertising. Social networks are an efficient and low cost tool to promote new products and services, increase brand awareness, maintain loyalty from customers, increase website traffic, and improve customer experience. Therefore, social media has become an efficient channel to create new customers as well as driving brand loyalty.
Email marketing provides direct contact with clients and allows you to drive prospective customers to your website. In a few simple steps, you can provide updates, exciting news, reminders, and so much more to your customers in a matter of minutes. At the same time, you can use these newsletters as printable, direct mail pieces or even flyers. One of the most popular tools for marketing is automation-mail an easy way for brands to reach their customers; 77 percent of consumers who give their email address would be open to receive more information via email. Business attempting to generate sales via the internet has been using email marketing.
Affiliate marketing is still an important digital media channel for many transactional E-commerce sites for retailers, travel and financial services. Affiliate marketing is the process of earning a commission by promoting other people’s products or company. Affiliate marketing is also a revenue model to consider for site owners, especially online publishers. Affiliates are driven by your potential measures through their Earnings Per Click (EPC) that they offer you or they may compare to ad revenue based on eCPM – earnings per thousand pages served.
Smartphones, Tablets, and others gadgets
Today, people use their cellphones more than any other electronic device. The mobile platform is constantly developing, and is one of the most important, when it comes to promoting products and services. This is why brands spend much of their marketing budget on this digital channel. Some mobile marketing is similar to advertising delivered over other electronic channels such as text, graphic and voice messages. SMS messaging is currently the most common delivery channel for mobile marketing.
Search Engine Optimization
According to Search Engine Land, SEO stands for “search engine optimization.” It is the “process of getting traffic from the free, or natural search results on search engines”. To be straight forward one can optimize a website to maximize its chances of ranking well for relevant searches. However, search engine algorithms continue to change, making it essential for online businesses to stay up-to-date with best practices to claim high rankings for relevant keywords. Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it’s simply quality control for websites.
Content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” Content marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers.
Digital marketing is on a continuous growth path thanks to the ever growing number of always-online users – mostly due to the explosive growth in the mobile space. It is important for marketers to evaluate different strategies in seeking out where to invest their marketing budget to get the best results and increase conversions.
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