In the past 10 – 15 years, technology has become so powerful and knows no boundaries. It has changed the way we do things in the matter of a few short years. People have moved on from laptops and computers to their phones and tablets to search the web and interact with people. To keep up with the fast paced world, the way your market your product also has to change. And today we are looking at video marketing as the way to go in businesses as it is in line with our on-the-go lifestyle that keeps changing rapidly and also because of its flexibility.
Lets first look at some statistics that further proves our point in case there is still some doubt running through your minds; (statistics are extracted from article written by Matt Bowman, owner of Thrive Internet Marketing, a web design and SEO company)
- 90% of customer have reported that product videos have helped them in their decision making
- According to YouTube, mobile videos consumption grows by 100% every year
- Embedding videos in landing pages can increase conversion rates by 80%
- 64% of customers are more likely to buy a product online after watching a video about it
- Video ads now accounts for more than 35% of all spending online.
- Video is projected to claim more than 80% of all web traffic by 2019
- 59% of company decision makers would rather watch a video than read an article.
- Digital marketing expert James McQuivey estimates that single minute of video content is equivalent to 1.8 million words.
With so many tested and proven statistics out there, it is obvious that digital marketing is what your business should be looking at right away.
Here are more reasons to further tell you why online videos is the future of marketing
It’s Pocket Friendly
Marketing videos can be used repeatedly and re-purposed for many different mediums. A marketing video can either be posted on social media channels, be sent through emails or even be posted on a website home page. It might also have it’s own landing page which can also draw immense traffic to your website. The same video is used for all different medium and hence you save your budget on creating more and more marketing videos. Video marketing especially when used placed on social media is sure to gain an audience because people are constantly on their smartphones these days. It takes so little time to sit down and watch a 30-second video compared to reading a 1000 word article.
Strengthens Your Brand Identity
Video marketing is the perfect tool to strengthen your brand identity and to also make sure your customers know who you are. This is done through either simple features like design and branding or something more advanced that includes more graphics, voice and content. With many video marketing production companies available at an arm’s reach your are able to not only create great content but also publish it on the right channels. They are fully equipped for all the things needed for editing to be done and right up to publishing your video for you.
It Goes Viral
When you see something interesting you are sure to share it, after all as the saying goes sharing is caring. It is estimated that 92% of people who watch mobile videos tend to share it with other and this is a huge percentage that we are looking at. Because of this, video marketing is such a powerful tool for any brand or even corporate videos to reach out to a wider audience.
Performs well on all devices
You have created a superb video and you are so happy that you have published it as well and the last thing you want as a feedback is that it did not perform well on a given device or browser. This is because in the digital marketing world one of the biggest trends is responsive design and when your content do not perform well your business loses traffic and sufferers decreases in conversion as well. Fortunately, video content fits consumption for all from computers, tablets and right up to mobile phones.
Opportunity to Stand Out
Video marketing provides an opportunity for you to explain what makes you different from your competitors. You can include points on why should your product or service be chosen? Why should a consumer buy from you? Engage in a marketing video production team that is able to produce a kick-*** video content for you. Simply because a marketing video production team is equipped with all the tools and technology that you need to create an impact and memorable video for you. You need to make a memorable video so that people do not forget your brand easily. A well-produced marketing video is then able to connect your business to your customers through their ideals and beliefs in you.
Boost Your Site’s SEO
How do you improve your website’s SEO? It is done by driving people to your homepage. In order to drive more and more people to your homepage you will need to have video marketing content that is not only of quality but also relevant. This is because 65% of business decision-makers would visit a marketer’s website after watching a branded video. In addition, videos can also enhance your conversion rates. A report by HubSpot stated that 39& of business decision-makers would contact a vendor after viewing the video. By adding online videos to your websites or landing page your company’s SEO value and click-through rates are further improved.
ThunderQuote is the most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.