Before we get into the nitty gritty of how content marketing is good for your business, let’s take a moment to understand what constitutes content marketing. According to content marketing authority Copyblogger, content marketing means “creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you”.
The team here at ThunderQuote today is going to highlight how content marketing can really help you grow your business better than a gardener with a green thumb!
Creative content marketing is about pulling all stops to capture the attention of prospective customers with the content that you publish. Digital content writers have a huge responsibility to create content capable of evoking strong emotions in readers and giving them a call-to-action, and getting them to buy into what you’re selling.
There are plenty of content marketing guides online that cover the various methods to produce good copy that appeals to readers and is optimised for search engines, but in this article, we will focus on how creative content marketing can help give your business that much-needed boost!
Generates higher levels of publicity for your business
Effective content marketing strategies go together with excellent copy-writing techniques like two peas in a pod. You just can’t have one without the other! A well-written copy keeps readers entertained and informed, leaving them wanting for more … AND wanting to share what they know among their social networks. Not only will they continue to subscribe to your content (and even bring in new subscribers!), they’ll also function as your cheerleaders, spreading the good word to others many times over. Imagine the amount of traffic your site will get!
All this site traffic means that more and more people will know about what you have to offer, and this means great gains for your business. If you’re not well versed in the techniques of creative content marketing, start out by referring to the many content marketing guides out there, or better still, invest in a digital content writer to help you craft some superb substance. Good publicity is good news for businesses!
Creates brand loyalty and ups the trust factor
Content marketing is succinctly summed up by the Content Marketing Institute as such: “Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing”. The pervasiveness of technology has brought information to our fingertips and we no longer need to rely on traditional sources of information that are hard to come by and inefficient. As a result, today’s customers are a discerning lot, and they generally won’t stand for cheap marketing gimmicks and in-your-face sales tactics. They want to know why your business deserves theirs, and the only way to appeal to smart customers is to give them what they want: pertinent and edifying information to aid their decision-making process.
There is a myriad of ways to engage your customers: try videos for an efficient and engaging way to provide information; podcasts to appeal to those who are always on the go and prefer to take in information aurally; guest blogging to draw in the voracious readers; and infographics for the big picture guys.
The key idea behind these methods is to provide high-quality content and plenty of relevant information to help them decide whether your offerings are worth their time. Market research authority Roper Public Affairs found that 60% of business decision-makers say that company content helps them make better product decisions. When customers are given the information they need to make informed purchasing decisions, they’ll be more likely to go through with their purchases. Providing pertinent information also helps you connect with your customers, essentially strengthening your relationship with them and gaining their trust. Roper Public Affairs also found that 70% of business decision-makers say that content marketing makes them feel closer to the sponsoring company, fostering trust, which makes them more inclined to buy from the company.
Builds a strong online presence
Having little to no online presence in today’s well-connected world means big losses in terms of customer base and outreach. The outreach of creative content marketing is greatly enhanced by the power of social media because of its sheer number of users every hour of the day. Also, social media users come from all age groups and social statuses, giving you maximum opportunity to reach out to all segments of society. The ubiquity of mobile devices has also upped the connectivity factor in that people can now share and create content on the go, instead of only at their workstations. Businesses with a social media presence provide their potential or existing customers with many avenues to connect and communicate with them round the clock, and is an efficient source of information, support and updates for customers.
This leads to increased customer satisfaction and trust, which tends to be shared across customers’ social networks. A good word or compliment from one satisfied customer that is shared with his/her online social circle is all it takes to elevate the status of your business in the online sphere. Likes and tweets by customers who enjoyed the good write-up that your digital content writer uploaded on the company’s Facebook page can get people talking, bringing in more traffic to your page, leading to more business for you. So, remember to pick your social media channels wisely, and take advantage of the online visibility it brings.
Generates big returns on a small investment
Unlike the days when effective content marketing meant having to shell out vast amounts of company resources on TV advertising, most businesses today are jumping onto the video bandwagon and taking advantage of free advertising in the form of YouTube. The shift to online viewing has also further cemented YouTube as a key marketing platform. Consequently, content marketing strategies used by businesses are evolving with this trend. Forward-thinking businesses have been quick to capitalise on the ubiquity of YouTube to fuel their creative content marketing strategies in an easier AND cheaper way. Some companies are even maximising their resources – and in the process cutting down on cost – by having their employees get behind the production of company videos. Big returns on small investments are always good news to businesses everywhere, and in this age of the internet, cost-effective and creative content marketing strategies abound if you know where to look!
ThunderQuote is the most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.