If you are an avid user of the internet that thrives on social media, you are probably also the unfortunate recipient of dozens of electronic direct mails and have had countless banner ads, pop-ups and other digital junk shoved in your face daily. All these in-your-face marketing strategies have a way of numbing consumers, and the messages the advertisements are trying to convey inevitably get lost in the noise.
Influencer marketing on the other hand, is fast gaining a foothold as a key marketing strategy. The reason for its popularity lies in its focus on consumers who, once converted, become influencers or brand advocates who willingly spread the good word on a company’s products or services to others in their social media circle, thus furthering its outreach.
Continue reading “Top 6 Fundamentals of Influencer Marketing”