The Fortune 500 is an annual listing of the 500 largest US corporations by total revenue for their respective fiscal years. Gathered and published by Fortune magazine, the list includes public companies, as well as privately-held companies for which revenues are publicly available. According to the Fortune 500 website, Fortune 500 companies represent two-thirds of the US GDP (gross domestic product) with US$12 trillion in revenues, US$840 billion in profits and US$17 trillion in market value. These companies collectively employ 27.9 million people worldwide.
Being on the Fortune 500 list is an achievement in itself as the list is generally regarded as holding the 500 most powerful companies that define corporate America. Businesses on this list are usually longstanding establishments with solid business strategies that are far ahead of the competition. In this digital age, many companies have had to raise their game by embracing the mobile world and devising novel mobile app ideas that aid their businesses through technology, effectively staying ahead of competitors. Many have made the right move by investing in mobile technology, hoping to progressively gain a bigger market share by tapping into the tech-savvy consumer pool. In this article, we take a look at some of the top web/mobile apps of Fortune 500 companies that have managed to conquer the mobile marketplace and make their mark in the ever-changing technology landscape.
At the top of the Fortune 500 list this year is Walmart, which incidentally, has become the second largest online retailer in the US after Amazon. Walmart rolled out its first ever mobile app – Walmart Pay – in 2015 and since then, the offering has become a top mobile app in its own right, at least with Walmart’s customers! This bespoke payment solution is a simple, efficient and secure mobile payment method that works on both iOS and Android devices, effectively improving the checkout process for Walmart’s customers. It works like a dream at any check-out lane, and with any major credit, debit, prepaid or Walmart gift card. With this top web app, Walmart successfully expanded access to mobile payment for its customers and improved their shopping experience, proving to all and sundry that it can survive the tech wave. According to Digital Trends, the number of Walmart Pay users clocked in at over 20 million as at July 2016, and 88% of the app’s transactions came from repeat users. Forrester Research, meanwhile, has predicted that in-person mobile payments by US consumers will touch US$34 billion by end-2019, and looking at Walmart’s great mobile app idea, it’s no wonder that they are at the top of the Fortune 500 list this year!
Starbucks mobile app
Starbucks coffee may not appeal to serious coffee drinkers who insist on drinking their coffee sans flavourings and cream, but you can’t fault the enterprising coffee chain – founded in 1971, no less – for not keeping up with the times! Yes, Starbucks has a web mobile app, and it’s loaded with a chockful of functions that most consumers would find useful. With the store locator function, you can easily locate the Starbucks nearest to you for that much-needed coffee fix. Its ‘Drink Builder’ function, meanwhile, gives you the lowdown on the large array of Starbucks drinks – this is a big plus for the uninitiated or those who don’t visit the chain often, as the drink options can sometimes get quite overwhelming, even without the added pressure of holding up the line during rush hour. Being a web mobile app, it provides you with the option of loading up on Starbucks credit and buying drinks via email and Facebook. You can also earn Starbucks rewards through the app, effectively bypassing cards, account numbers or keychain accessories – how’s that for a top web app, huh? By the way, Starbucks is in at No. 146 on this year’s Fortune 500 list!
Whole Foods Market, Inc. mobile app
Coming in at No. 181 on the Fortune 500 list this year, Whole Foods Market is one of the biggest superstore chains in existence today. Its proprietary app, Whole Foods Market app, is available on iOS and Android platforms, and is compatible with iPhone, iPad, iPod Touch, Apple Watch and Android devices. This web mobile app basically offers exclusive digital coupons, cooking tips, health advice and plenty of helpful information for customers. One of the app’s key features is the shopping list function that helps you create shopping lists, making it easier to organise your grocery list and stick to that budget! This top web app also has more than 3,800 kitchen-tested recipes to help you transfer that fresh produce from the store to the plate in style. Through this web mobile app, you can be in the know on the latest products that are on sale, and get store locations, hours, events and other offers available. But the best feature on the Whole Foods Market app is definitely its Instacart in-app integration that allows you to send your shopping list to Instacart for delivery. Whole Foods Market initiated this partnership with Instacart in 2014, allowing customers to purchase groceries online and have them delivered within an hour. Needless to say, this feature became a resounding success as a result of the convenience it offered.
Target comes in at No. 38 on this year’s list and with good reason too. The retailer has set its sights on the mobile space for a while now, and this foresight has seen it outperforming competitors by a mile! Its popular coupon app Cartwheel has helped Target rise above the competition in terms of mobile traffic. This top web app allows customers to choose from hundreds of offers ranging from 5%–50% off, giving them value for money and big savings. Cartwheel is an app made for mobile, but being a web mobile app as well, it allows you to also browse and add offers to your unique bar code online, negating the need for a smartphone to access the savings! Everyone who signs up for Cartwheel is automatically given 10 offers to redeem per transaction, and Target gets customers coming back for more by giving them the option to redeem more by unlocking badges. This tactic basically runs on the premise of repeated use, so the more you use Cartwheel, the more badges you get to unlock. You can speed up the unlocking process by signing up for the app through Facebook and publicising it to your friends. Having friends on Cartwheel allows you to see what deals are available and add offers directly from your activity feed. This top mobile app gives shoppers even more savings on items that are already on sale through offers listed in the Weekly Ad collection. Also, in the Hot Deals collection, you can get savings that range from 25%–50%. The best part is, Target allows you to stack all these discounts with your other coupons, REDcard benefits and rebate apps, all adding up to a really big discount!
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