Before we go into content marketing for Search Engine Optimisation, (SEO), it might be good to first get the meaning of SEO down pat. You may have heard the term SEO bandied about in the marketing department at your workplace, and have seen it used in job ads pertaining to marketing and branding. So, what exactly is SEO? It’s basically a term given to methods or practices that attempt to improve search engine rankings, in other words, a process of enhancing an online site so that it’s easily found via search engines.
Since the advent of the internet, most people have turned to search engines as their first source of information. Search engines bring targeted traffic – users looking for specific information, content, services or products – to businesses or individuals who provide them, offering high levels of publicity, revenue and exposure. So, to drive all these goodies to your business website, you need to ensure that you create content that is optimised for search engines out there. SEO content is any content created with the goal of attracting search engine traffic. Which brings us to SEO content marketing, which is essentially about producing relevant and useful content that includes words and phrases people use to search for your products and services.
Promote your content by blogging
There are many methods to help ensure that your content marketing strategy is primed for SEO domination, with the first and foremost rule being to make content that matters. Content writing for SEO is about creating information, messages and material that are valuable and worth disseminating, to appeal to your target audience and strengthen your brand. It’s a key aspect of SEO and when done correctly, can really bolster your content marketing strategy.
A blog is one of the most effective content marketing strategies around to promote your brand, and a great way to generate a constant flow of SEO content. Content writing for blogs employs a more conversational tone, making it naturally engaging and more likely to attract readers. One of the key content writing rules for SEO is to angle the messages of your blog posts in a way that evokes strong emotions from your readers and makes a solid call-to-action. To do so, the content should not only be creative, engaging and relevant, but must also align with your readers’ values and principles. The content writing style should express your messages so vividly that it speaks to your audience, making them listen.
Also, what is content marketing without visibility? It would do you well to increase the prominence of your blog posts by sharing it on your social media networks, company website, YouTube channel and any other platform that is shared with the public. You may also want to consider placing links to your blog posts on the aforementioned platforms, as well as on the blog itself.
Last but not least, remember to organise your blog and its contents in a logical way. The best content marketing strategies will be of no benefit if the very canvas that is used to market your brand is cluttered and clumsy. A well-organised blog is not only good for SEO, but also helps your readers to easily navigate the content.
Pay attention to keyword optimisation
Another method to maximise your content writing for SEO is by researching and highlighting keywords in to optimise searchability. Keyword optimisation (also known as keyword research) is an SEO strategy that involves researching, analysing and selecting the best keywords to place in your website, blog posts or other content marketing platforms to increase and direct traffic from search engines to your website. It’s a crucial step in the early stages of content writing for SEO, so it’s vital to get keyword optimisation right. What doesn’t help is the fact that keyword optimisation is known to be one of the most difficult tasks in SEO.
The uses of keyword optimisation extend beyond just driving qualified traffic to your website. It also gives you key insights into traffic potential. When you analyse the popularity of certain keywords, you will be able to gauge the size of a potential online market. Keyword optimisation is also a key content marketing strategy in that it helps you in your content writing for SEO. By integrating the necessary keywords into your content, you tell potential customers that you are perceptive towards their needs and concerns, thus making an instant connection with them. Keyword optimisation also gives you great insight into your potential customers’ behaviours and practices. By analysing of the words customers use, you will garner more information on their requirements and subsequently be better equipped to meet those needs.
It’s important to realise that keyword optimisation isn’t a one-off process, but a continuous one. Ongoing keyword optimisation is essential to uncover and discover new keyword opportunities, and expand outreach to countless keyword verticals. By constantly doing keyword analyses and growing your store of keywords, you automatically increase site traffic, thus improving your sales figures.
Maximising hits through videos
Creating videos on your products or services also helps to boost your content marketing strategy. The number of videos on the web are generally smaller compared to the pages of text available. Therefore, creating a video (as opposed to an article) makes it easier to rank a competitive keyword on the first page of the search engine results. Videos can be a wonderful way to attract and reach an audience, since most people have short attention spans. One way of using video as an SEO content marketing strategy is by creating a video tutorial. Customers appreciate it when they are given clear instructions on how to work a product they purchased, and what could be clearer than a video tutorial? Walking your customers through your products and services tells them that they are important to you and that you appreciate the business that they bring. To really up the SEO factor, you could consider including a text transcript of your video. Be sure to include the keywords in your title, description and tags section, and insert closed captions and subtitles to increase crawlable SEO text. If you have a YouTube profile, be sure to include the video’s URL within, and add links to ‘follow’ your social media pages or blogs in the ‘About Me’ section.
We here at ThunderQuote hope that this guide was sufficient enough to help you understand what SEO content marketing is, due to how important it really is for your online website. We wish you all the best in success, and invite you to come pay our blog a visit for more information.
ThunderQuote is the most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.