People turn to marketing companies when they have a product or service that they want to sell, but lack the skills and know-how on marketing the product to the masses. There are many types of marketing methods available today, and even more platforms on which to disseminate your marketing content. So, if you’re thinking of venturing into the marketing business, you’ll need to equip yourself with traditional and digital marketing skills, and have a clear understanding of the preferences and requirements of customers today. Having the resources and expertise to offer all forms of marketing would stand you in good stead as far as the marketing business goes, but it takes more than one person to handle the many clients that you’re looking to service. Here are five vendors that you will definitely need for your marketing business to flourish:

1. Copywriters

Copywriters are essential to a marketing business as they are the custodians and originators of marketing content. Being the art of writing for promotional advertising or marketing, copywriting can make – or break – a client’s business, so it’s important the hire the right people for this role. In marketing, copywriters write with the purpose of promoting a client’s product or service, or providing informative content to a target audience to boost conversion rates. There are two types of copywriting in businesses: B2C copywriting focuses on providing product information and a call-to-action, while B2B copywriting seeks to highlight a brand’s image or identity. Copywriters must have the ability to understand the requirements of the client and translate the information given into marketing content that can raise conversion rates and entice potential customers. It also helps if they have excellent language skills, which are needed when writing blog posts and website copy. To help you meet your clients’ deadlines, it’s helpful to hire reliable copywriters who are available during set hours.

2. Website developers

In this digital age, almost every aspect of our lives is permeated with digital devices. According to HubSpot, 72% of consumers who did a local online search visited a store within five miles, highlighting the importance of creating a good website. A functional and user-friendly website is even more important for eCommerce businesses as it functions as the storefront and the checkout facility simultaneously. For a marketing business, it’s not enough to just depend on the website designer to produce a good website as the role of a website designer is vastly different to that of a website developer. A website developer is well-versed in a variety of computer languages such as HTML or JavaScript, and uses this knowledge to create a functional website that helps users carry out an action – eCommerce websites often feature a ‘Buy now’ button that allows customers to purchase items featured on the page. The role also involves handling the database technology that helps to keep a website running smoothly.

3. Website designers

When it comes to digital marketing, the content created for websites and electronic data mailers must not only be informative, but also attractive enough to capture the attention of readers. A company’s website is where people visit when looking for more information on its products and services, and therefore, plays a huge role when it comes to digital marketing. Being the user’s’ focal point of reference, a website is literally a digital marketing tool for your client’s business, so it’s imperative that the website is designed well. So, apart from hiring a website developer, it’s important to also hire a website designer. This person should ideally be both creative and technically inclined, and capable of using both these attributes to build or redesign websites. A website designer is also responsible for managing the aesthetics of a client’s digital marketing platform. The website designer’s expertise, combined with excellent content curation by the copywriter, will do wonders for your marketing business.

4. Social media strategist

According to the Social Media Examiner, 90% of all marketers indicated that their social media efforts have generated more exposure for their businesses. This tells you that it’s imperative to having a social media strategist onboard your marketing business. Almost all businesses today have a presence on social media, and they will want to fully utilise the publicity and outreach that it provides to grow their businesses. Among the responsibilities of a social media strategist include designing social media strategies to achieve client marketing targets, curating and publishing content on social platforms, and acting as the administrator for a client’s social media accounts, ensuring that the content within is up-to-date. When hiring a social media strategist, it’s important to select someone who is good at search engine optimisation (SEO), capable of identifying the preferences of target audiences, and has the expertise to create the right content.

 

5. Photographers

Images are all the rage when it comes to digital marketing these days. The pace of life is so fast today that many people just don’t have the time to spare for reading long pages of text. Besides, a picture paints a thousand words, so the saying goes. Photography is a skill honed through experience, and if done well, can really capture the audiences’ attention. This is exactly what you need for your marketing business. Be it traditional or digital marketing, a high-resolution image on a marketing platform can really catch the attention of the viewer and pique their interest in wanting to know more. This translates to good leads for your client’s business, Also, good photos have the ability to make even a simple marketing product look spectacular. When hiring photographers, peruse their portfolio to gauge their experience levels and understand the genre in which they specialise.

 

Marketing your business can be a little tricky at times, knowing what you need and who you need to get it done. There are various methods available today, therefore one need’s to be well equipped with both traditional and digital marketing skills, if you are searching for vendors to market your business, head on over to ThunderQuote where the best minds of Singapore are there to help you with all your business needs!

ThunderQuote is the most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.