Consulting can take many forms but at the end of the day you are charging for your time. It’s like creating your own job but there are added benefits and challenges. You need to know exactly what business model you’re creating and make sure this is something you’re excited about.
The team here at ThunderQuote want to help you turn into the best marketing consultant in the industry today!
There are many types of marketing consultants such as strategic thinkers, day-to-day project managers, general doers, or specialists. Not only that you also have social marketing, digital marketing and e-marketing. In order for a business to grow you need to have a successful marketing strategy. Without marketing a business could offer the most fantastic products or services in the world, but potential customers wouldn’t know about them.
Marketing is all about measuring figures, which prove whether a campaign or marketing activity has been a success. Among the high-performing marketing teams surveyed for the latest Salesforce State of Marketing report, almost two-thirds have adopted a customer journey strategy, with 88% saying it’s critical to the success of their wider marketing strategy.
Marketing has many advantages and exposure. Whether your expertise lies in digital, management, or direct marketing, working on a consultancy basis allows you to provide an expert, unbiased viewpoint on a company’s marketing activity. You have ample of choices when you choose to become a marketing consultant. As a marketing consultant rather than working in a permanent role you could work with multiple clients on a contract basis.
Clear vision when consulting and what it takes to be a consultant
Consulting can take many forms but at the end of the day you are charging for your time. It’s like creating your own job but there are added benefits and challenges. These are the few elements that makes consulting attractive and creates a great platform for everyone:-
Flexibility to work according to your life- You may not have to change your lifestyle if you chose to become a marketing consultant. You have the ability to work according to your own time and time especially if you have your own consultancy firm.
The ability to choose which clients to work with :- You have the choice to decide the clients you want to work with. Working with different clients gives you the ultimate satisfaction of learning different perspective. You feel rewarding getting involved in strategic discussions which can have a big impact on clients. Marketing consultant will help a company research markets & competition, price, package, distribute and sell your product or service. Essentially, a marketing consultant must be able to advise clients on the best way to sell your products, and that includes every single aspect of that product, not just the advertisements or brochures themselves.
The opportunity to network and build my personal brand :- Consulting is a group project one of the most important skills a consultant needs is the ability to work well with others. You have to be able to get along with, listen to, speak to, and handle other people in order to consult. If you do not enjoy long hours of collaboration then this line of work is not for you. Your communication skills must be off the chart in order to be successful. Besides being good with people, another equally important quality needed to consult is having a service-oriented personality. You have to be motivated by meeting all of your client’s needs. You could be excellent at whatever you consult on, but if you can’t fulfill what the client wants then you have wasted their time as well as your own. As in all professions, networking and having a strong online presence is key. If you want to join a consulting company you must know a lot people who really like your work and will spread the word. In this scenario you have to pull out all the stops and be sure you can provide new and inventive ideas for an extended period of time. Marketing consultants can either be proficient and knowledge in all areas of marketing, or they may specialize in one certain area of it such as Internet marketing, direct mail, or other forms of marketing.
Taking the lead :- Even though you are constantly working with other people as a consultant, leadership skills and the ability to come up with ideas on your own and use logical reasoning are a must. You are in charge of fixing or improving an aspect of a company or business. The owners and managers are looking to you to tell them what to do to make their corporation better. You should come into every job with a fountain of ideas that are reasonable and useful and be ready to take charge and get started. There is no sitting back and letting someone else pick up the slack when it comes to consulting. You are the only one with the ability to make yourself and your work a success.
The most important thing to keep in mind when considering a career as a consultant is whether your personality, skills, and what you want from a job really complement a consulting career. As an all-or-nothing type of job, only you can decide whether you can really succeed in such a socially demanding, service oriented, and challenging career. Consulting is hard work with long hours and high pressure job requirements. There are often tight deadlines and even tougher people that you have to get along with, work with, and please. The upside is, marketing consultants tend to make a lot of money and usually it is doing something they really enjoy and are good at.
ThunderQuote is the most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.