What do your pictures say about your products? The reality is maybe the pictures are not describing much, but the fact is a good corporate photo shoot and photography services are essential. Capturing great product shots for your e-commerce website is quite easy with a few low-budget product photography tips. Product photography could well be the single most important design aspect of any e-commerce website.
Just imagine when you look at the product from a picture perspective and without the ability to touch, hold, smell, taste or otherwise handle the products they are interested in, potential customers have only images to interact with. Ultimately, the softer, tastier, flashier and more attractive your products look to shoppers, the more confident they’ll feel about purchasing from you and the better your conversion rate will be.
Product image importance
Product image is essential in deciding the quality of product photography. You want your customers to get the clearest picture possible, both literally and figuratively, when it comes to your products, and high quality photos are an integral part of achieving that.
Incorporate alternate views
Portraying alternate views are another must-have. End of the day you want your potential customers to to walk into a store and being able to pick up a product and look at it from every angle. Showcase your product by displaying pictures from different angles and from different proximities to give customers a feel for what the product will be like in person. Showing the product views helps customers to decide on their purchase as well as create customer experience.
It is not possible to capture your product photography with a normal camera that probably doesn’t give any effect. Expensive cameras, lighting, and software all contribute towards scaring people away from taking the plunge into creating better images. There’s no denying that using expensive equipment can certainly help make life a easier and, a higher resolution will allow for more flexibility whilst editing- but by no means is expensive equipment necessary to take images that are of high quality. Using digital camera or smart phone that has a built in camera and the quality of these cameras has improved substantially over the past few years. Owning a tripod is nothing new. If your hands shake, you might not be able to capture a quality photo. ‘GripTight GorillaPod Stand’ are some of the modern tripods for smartphones. A tripod is a must have accessory when taking product pictures. If you don’t have a tripod, then there’s simply no point in starting this process. You won’t be able to get sharp pictures if you hold your camera in your hands.
What about reflectors? If you’ve ever seen professional photographers or videographers at work you’ll likely have seen an assistant carrying around large circular white discs. These discs are used to bounce light onto their subject to help reduce shadows.
Whether you are shooting with a DSLR, a point-and-shoot or a smartphone, you need to master your product photography lighting with the proper equipment. In the next section, I’ll describe a great lighting setup that works for just about any product. When it comes to setting up your shot, start by figuring out what kind of background and lighting you need for the product as well as the setting. There is equipment you can get exclusively for taking product photos on a light tent or a full set for beginners. If you’re using natural light, you’ll want to pick a location with indirect natural light exposure.
Setting ISO for that perfect product photo
ISO settings change your camera’s sensitivity to light. The higher the ISO number, the more light the camera can take in. While this sounds very good, a high ISO also means that images will look grainy, so when we do product photography, we want to set ISO to the lowest rating possible – which will usually be ISO 100 or ISO 200. With most cameras you won’t have to adjust this anyway as by default they will have the lowest ISO possible pre-set.
Size of the image
While for product pictures on the web we don’t need super large images (actually 1MP is more than enough), set your camera to the highest image size possible. If it is 12MP, set it to 12MP. We do this so that we have more flexibility post-production – cropping, re-sizing images etc. Also, the bigger the image size, the better results you’ll see when editing with Photoshop (as there are more pixels for the program to work with).
Image file type
You don’t really need anything else other than the standard JPEG/JPG format. If you’re an advanced photographer, you can use the RAW file format which is more flexible in terms of post-production. For example, you can change white colour settings AFTER you take your image with no quality loss whatsoever. But RAW format requires using special software so if you’re not an advanced photographer, stay with JPEG for now.
Finally the timer
The last step in taking product photography is adjusting your timer. Timer is used to avoid any shakiness when you take pictures. If your camera has an adjustable timer, set it to the lowest option possible, usually 3 seconds. That’s all you need to press the button and move away from the camera. You still want to stand still as the picture is being taken though, as walking on a wooden floor, for example, can also cause the tripod and camera to shake slightly.
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