We all know the saying “a picture is worth a thousand words”, in many cases creating quality commercial and corporate images to promote your business or organisation is overlooked. Corporate photographers are commissioned to shoot corporate photoshoot for company advertising, promotion and documentation purposes. It is the Corporate Photographer’s job to shoot images that present the client’s products, services or facilities in the best possible light.
A good corporate photography can increase the overall perception of the value of your business and the goods and services that you provide. Low quality images can have the opposite effect; it can alter your customer’s perception of your business in a negative way. Every organisation needs good imagery to promote and communicate a message effectively, but for many, commissioning a professional photographer, and understanding what is involved in a photoshoot, is a grey area. You need to identify companies that provide excellent corporate team photos and photography services.
There are two types of corporate photography, event photography and portrait photography. Event photography means taking pictures of employees and guests in corporate events such as conferences, birthday parties, parties, receptions and sales events. Corporate photoshoots means taking formal pictures of employees for websites, magazines and other various publications. How important is photography as part of your marketing? These days’ people are aware how powerful and vital photography is when promoting a service or a product. Photography is an extremely important part of your marketing which will improve the overall quality of your marketing material, leading to:
- Increase your companies revenue and overall perception
- Value of the services increases
- Build brand awareness and presence
- Improve the overall image of your company
- Convey to your customers the quality of your service
Corporate photoshoot can portray the style and personality of your business and create a brand image in your target audiences mind. Your businesses style and personality can be anything you want it to be;
Big brands such as Nike, Microsoft and BMW are using imagery to convey their personality but not in marketing campaigns they are using strong corporate photoshoots in their showrooms or shops, on the side of their buildings and on their websites.
Basics of Corporate Event Photography
Firstly this is a very responsible job. If you get hired to photograph an event or volunteer for event photography, you definitely need to make sure that you have the right equipment and technique before accepting the job. You need to have the right skills and knowledge. Do not assume that if you can photograph outside portraits, you can easily photograph any event. You really need to know how to work in low-light environments and how to use external flash, since many corporate events take place indoors with a very limited amount of ambient light.
Equipment plays a big role in event photography. In addition to a good camera and lenses, you will most likely need other tools as well, especially when working in low-light environments. It goes without saying that you will need a professional camera forget about corporate event photography with a point and shoot. A low-noise DSLR camera that can shoot at ISO 800 and above without introducing much noise to the picture. Obviously, full frame cameras such as Nikon D700/D3s or Canon 5D2/1Ds would do best, but crop-sensor bodies can also be used, as long as there is sufficient light or external flash is used. With external flash, there is almost no difference in what DSLR you use the difference in image quality is not going to be very noticeable. Many event photographers use a full frame camera as their main camera while having a smaller and lighter backup camera for special needs, which also works great.
Get the right lenses for corporate photoshoot. Professional-level lenses that can work very well in low light and produce excellent photography .You should have at least two lenses – one for portraits and one for wide-angle shots (for groups and extreme close-ups). My favorite Nikon portrait lenses for event photography are Nikon 50mm f/1.4, Nikon 85mm f/1.4/1.8 and Nikon 70-200mm f/2.8 (read my review of the Nikon 70-200mm VRII). Canon has a similar selection for portrait lenses, but has a slight edge in prime lenses: Canon 50mm f/1.2/1.4, Canon 85mm f/1.2/1.8 and Canon 70-200mm f/2.8.
Choosing the right external flash is necessary. Your in-camera flash is not sufficient for event photography and you do not want to be shooting direct flash, because it will create nasty shadows and really ugly skin tones. For Nikon cameras, the Nikon SB-900 flashes, while for Canon cameras, try Canon 580 EX II. If you do not need much flash power, the Nikon SB-600 and Canon 430EX II will also perform well, however, keep in mind that neither of the latter are equipped with a slot for external battery packs and they have a longer flash recycle time.
Photographers who put their focus on corporate portraits, general photos and corporate photos are not uncommon. However, only a small number of them have the experience and talent to come up with memorable photos. Before you choose a professional to take care of corporate photoshoots, take some time and do some research. Compelling and high-end photography is extremely important.
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