According to a recent report sponsored by Demand Metric and VidYard, almost 70 percent of marketers use video as part of their marketing strategy and 82 percent say they’ve seen success with video content marketing initiatives. Video marketing has deliberately provided many successful businesses. As many companies past the experimentation phase are realizing, a well-made video with a ton of views or likes means absolutely nothing if you can’t tie its performance to ROI.
Is everyone on the same page when it comes to where video marketing engagement data can be useful, and what percentage of companies are at the stage where they’re looking to implement a enterprise-level video marketing platform?
Increased Customer Conversions
Customers are gained through effective video marketing, no one can deny that. The number one reason for using video in your content marketing plan is to gain customers attention in your product or services. Content marketing, digital marketing, marketing video production and business videos converts more customers, video plays an important role in gaining revenue and market share. With the rise of YouTube and online media, using videos to engage your customers is now one of the best ways to drastically improve your bottom line. There are literally millions of websites on the Internet, creating heavy competition for any small business. According to Hubspot, over the next several years there will be so much video traffic that it will account for roughly 74% of all web traffic. That means you simply can’t afford to skip or ignore video. In order to effectively acquire and retain customers, be sure that you are not just a website, but a face and a personality. When potential customers are researching your product or service, having captivating videos on your website catches viewer attention and gives them another way to interact with your site than just reading alone. Also, by adding video to your website you will improve your SEO performance for the keywords associated with the video. People buy from brands they trust and video is a great opportunity for you to establish that direct, personalized connection with first time visitors to your site to start that relationship. It may sounds simple, but it works.
Stronger Emotional Connections
Emotional connections are always important in influencing customers. Video marketing is the most powerful way to evoke emotions online. While you may not have feel the immediate need to run out and buy a product from an emotion-filled video, they will likely be at play later on in a more subtle and subconscious way. Potential customer’s research your product or service. By adding video to your website you will improve your SEO performance for the keywords associated with the video. People buy from brands they trust and video is a great opportunity for you to establish that direct, personalized connection with first time visitors to your site to start that relationship. It may sounds simple, but it works.
Rise in Accessibility
While creating a video used to take many months and increase in cost, the production of great video content has become much more affordable in the last few years. With the increase of accessibility and data speeds, video has surged into the artillery of businesses all around the world. Most marketers are aware of the importance of video and the intense rate at which it is becoming the most important content. The rise of smartphones and faster data speeds have all led to an increase in accessibility and the data shows that people prefer videos more than other content. Facebook, for example, is of one of the more popular social media sites that allow video to be directly uploaded. This accessibility of video through these apps allows for higher probability rates of the public exposed to your brand. Recently, Facebook created a way to upload live videos to your page. Businesses are using this to share everything from events to contests on their Facebook page. Great way in gaining customers.
Easy to access information
Just imagine getting information across faster. A video can get your message across in less time, a 5 minute video could be a 15-20 minute read. Yes some people will prefer the text version, but you can always offer both. This gives people a choice for those who like to digest the content faster via video will not always take the time to read your message. If you’re still debating on investing company money into social video content, than it’s important to note that video content is a more effective means of content creation than written, and it’s more shareable. Optimizing video content can be more challenging, but the same rules of content creation apply across all content mediums.
Greater Optimization Opportunities
Video is the most engaging type of online content available today. How much of your latest blog post did readers consume? There are so many ways to ensuring your website ranks top in search engines. However, by incorporating videos into the online marketing strategy, the whole process can have better results. First of all, it is very vital to keep the following stats in mind when discussing the need for YouTube video optimization:
- Google is the top ranking search engine
- Nearly 70% of online searches are on Google
- 94.5% of all online tablet and tablet searches are on Google
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