Although you have worked in various marketing roles throughout your career, you have grabbed in just about every aspect of corporate event planning and management and have pretty much done it all. Sometimes all event aspects run smoothly from planning through completion and assessment of the event, but more often than not issues may arise.
There is one professor from unknown college saying, “Working in marketing can be rewarding when you see your hard work come to fruition, but you’re also the first person (or department) to lose their job if business turns south.” It goes as well as with events. When your event planning is well executed, everyone will let you know. If an event is hardly reached its success, you will definitely hear about it. Every step taken along the way by an event planner is subject to every aspect of inspection that you better make sure you are ready for everything; good or bad. Here is the 4 things you fail to do after organizing an event.
Handling budget in event planning might seem rudimentary, but many organizations in research recently wish to simply track their spending and gauge along the way. This sort of tactic is commonly true with small to mid-sized organizations, but it is not sensible in event planning. Some of the organizations are failed to control their budget. They need to have some sort of threshold to work against otherwise they might literally be paying for it afterwards. Everyone needs big ideas, new ideas all the glitz and glamour but it would crunch the budget. They will want some third party to fund it. So, you should do it if nobody does because the clients have given event planner do this event in life. Even the simplest events come with numerous configurations and choices, and the budget can be very immense. As the event organiser, by having the basic framework from which to sculpt your event, it will help you to stick on the right track of settling budget. Regardless of your organization’s size or type of event, start with a budget.
Making it memorable
Sometimes you forget to make the event memorable in your event planning list. The attendees will think it is just a party. A party that is nowhere to be remembered. Your guests need to understand why they are being invited. Is it to spread the word about a new fundraising campaign or changes within your organization? Is your event more of a friend raiser or a fundraiser? How does it apply to them and why would they be interested? The purpose does not need to be complex, but there needs to be a reason why your guests are attending. By letting the invited guests know why their attendance is important, you will ensure a better turnout. Failing at making the event memorable to others means you do not have enough strategy and you might lose your relationship with clients.
Discussion and teamwork
Documenting is a key component, but many event organiser skip that lead to unsuccessful event. It is important as it can help transform your event year after year. When next year comes, you already have your list and do not have to remember a thing. This will ensure continued success and growth year over year. Doing the same unsuccessful event over again might not make much sense. Communication between event organiser with the different teams who have been allocated varied levels of job responsibilities plays a major role in organizing an event. Somehow, some neglect this aspect and it turns out after the event, staffs are not clear about their jobs and it then will lead to a complicated mess.
After an event, it is very important to regroup with your event planning team and get the measure of how the event actually went. Have you reached your goals? Sit back and relax with your team to conduct an internal survey by gathering everyone’s opinion of the event, and then form action items for next time where you can improve. Take 5-10 minutes after the event and make some notes on what worked and what you could improve, as your peers to do the same. By simply documenting your successes and failures, you will be able to plan better for your next event planning.
Making proper plans
Event planner is also failed in measuring the performance of his or her event. You need to measure it because it determines your quality of event planning. Ticket sales, attendance, the numbers of no-shows – all these details have to be tabulated after the event is over. If there is a large amount of data, then it could take days to organize reports and analyse them. Many problems may arise while you organise an event, but it is well common in every business. We must always be prepared to cope up with these issues that can come up in any of the event management company.
There will be storms along the way, even for the most seasoned event management professional. When doing events either for fundraisers or friend raisers, you will have an added responsibility of measuring the effectiveness of your event. Not only do you have to pull it off, but you need to produce results. The most meaningful words that an event organiser longing to hear as their guests leave is, “You’ll be hearing from me soon.” Successful event planning is all about being ready and making sure that all of your efforts are meaningful. By ensuring all proper steps were taken, you will be in safe line.
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