“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence” – Sean Gardner
Starting to run your business events promotion? And thinking on how your event marketing might work on social media? Perhaps you already have and are frustrated at disappointing results. Or you are impressed, but wondering if there is more you can do? Should not you be worried because if there’s a will, there’s a way. This good-reading article will provide you an ultimate breakdown of event marketing through social media promotion. Let’s breakdown the top 7 list on how you can promote your business events.
Create business page on Facebook
If you do not have Facebook account, you better create one! Facebook is the biggest platform of social media for event marketing ideas. Events on Facebook are ubiquitous. People see them, interact with them, and, most importantly, get updates about the event every day. Promoting the event on your business Facebook page gives you a good benefits. People who follow your business page will learn about your event, and those who are invited to your Facebook event can invite their friends!
Use Facebook ads to promote the event
Social media like Facebook sets the door for event marketer, by using Facebook ads. It may requires you a small investment, but it worth to try as it helps you reach a larger audience who you may not have connected with yet. Facebook ads can target a specific demographic to reach your target audience, which will likely give you a higher conversion rate! Since you will be using the ads to connect with new potential customers, you want the best first impression. You can start using professional-looking image as there is so much other visual stimulation on Facebook.
Use Twitter to Get ‘Bums on Seats’
Twitter is the other successful platform of social media for event marketing. You might want to consider the use of Twitter if you want to tell the world what is so interesting about your events. Twitter has so many potential uses for businesses looking to promote themselves on the web and provides a direct line of communication to potential delegates. Most popular celebrities around the world use Twitter. Same goes to journalists and artists. They are on board, looking for up to date, relevant news or stories and your business events could be just like that!
Create powerful and catchy event hashtag
Hashtags, “#” are the best way for attracting people to follow your event through a simple search on their social media networks. You can simply use hashtag on Facebook, Instagram and Twitter, so people can follow you wherever they hang out in the cyber world. Share an image with the official hashtag for your event marketing so people will not miss the updates of your event. Make sure to pick a unique and memorable hashtag like ‘#GoldandGlamEvent2017’. Followers tend to tag their own relevant images to create a community before the event even starts. Engage those who use your hashtag and take the time to tell them how happy you are they will be attending your event. This personal connection may sound ridiculous but that is how you build rapport with people, as they love gain special attention from the companies they follow.
Host a contest or giveaway for a free event registration
Travelling and fashion is becoming hot trending now. This is where your business event must play a role along with it. People love free gifts and hope for free things that are extremely valuable, like a registration for a highly desired event. Instagram or Facebook is the best social media platform to host a contest. You can choose maximum of 3 winners that have the most likes or shares on a repost of your event image. Or, randomly select people who share your image and tag a friend. Promotions like these are more influential for event marketing and boost wider audience.
Host a live video session on Facebook or Instagram
The good thing about social media is you can do live session via Facebook and Instagram. Just make sure you do not carry out a boring video, or you lose your chances to promote your event marketing. Have live session with “famous” people like blogger, public figure or trainers your attendees mostly follow, as people love direct interaction. You could get feedback or comments from participants and might answering their question concerning your event in Q&A session. Be the host enthusiast of your event so people will not feel hesitate, but really curious and eager to participate.
Timing is everything
Consider the best time to post on social media. You have to be strategic about the timing as it is important as what you post. According to the latest algorithms, 5:00 pm Eastern is the best time for posting. This makes much sense as most people are getting off work and want to browse for interesting stuff to unwind. 2:00 am Eastern is also a very good time to post on social media for events. Perhaps that is what insomniacs do with Facebook and Instagram when their circadian rhythm is off.
Even the social media is the latest fad, do not abandon the traditional media channels. You could include newspapers, local magazines, flyers and college publications. Local radio and television stations also are great choices for event marketing. They have extremely powerful ability to share with their networks as well. When it comes to getting the word out about your promotion, sharing more is never a bad idea.
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