Mobile Applications have become so important in our daily life that we wouldn’t be able to function without it. Basic applications like Facebook and Whatsapp are not only important on our day to day basis, but it is also important to businesses. Mobile application development has become so important that even universities are starting to develop a degree specialising in mobile apps.
Here are the seven amazing things you didn’t know about mobile app development that you’d wish you knew.
According to Calvium, It is estimated that there will be close to 269 billion app downloads in 2017. It is also recorded 63% of millennials (youth age under 30s) prefer to buy products from within a mobile app than through any other platform.
It has a wide reach that almost all of the start-ups company today would usually do their marketing via mobile applications such as Facebook and Instagram rather than the traditional television or billboard ads.
- It doesn’t necessarily cost much.
So you have an amazing idea on a new mobile app but you’re scared that it would cost you your entire college savings. Fear not. A basic mobile app costs just as low as $5000 if you are competent enough.
If you are thinking about hiring an app developer, then you will have to consider that you might be charged by the hour. You would also want to work with someone that understands what you are trying to achieve.
Essentially, you will want to have a solid plan on what your mobile app will do and look like before you start the development process.
On the bright side, because mobile app is a growing business, finding an app developer to help you will not be as hard as it was 5 years ago.
Androids versus iOS
When it comes to different mobile platforms, Android is reported to have more downloads, however not having as much revenue as iOS. Android applications reported twice number of downloads than that of iOS in 2015. Despite the difference, iOS garnered 75% more revenue compared to Android.
If you are looking to develop an app, make sure you consider how it will look like on these different platforms. There is nothing worse than an app that is not functioning properly.
With the vast choices of mobile apps available to you, it may be hard to figure out which one you would really need.
Apple’s Siri can guess which apps you use at which locations and at which times, allowing them to be launched at an instant.
Google also wants to help you go through life faster and save 30 second wait to download new apps with its new Instant Apps functionality. These are native apps designed to be as quick to load as web ones.
Earn money with mobile app
Mobile apps aren’t just all fun and games it can also help you earn real money.
One way to do it is by making your app available only after a user buys it. If you want it to remain free to the public but still want a profit, offer in-app purchases that requires users to make purchases before getting access to it. You will be surprised at how much users are willing to pay providing that your features are really helpful. Another option is to keep your app free for the users but assimilate a variety of advertisements into it. This way, instead of getting revenue from your users, you are working with companies instead.
- Deciding your apps
If you are looking into making profit, then it will help to understand the type of application that gets more reception.
Last year, Tech in Asia reported that users spent almost 43 percent of their total smartphone usage time on gaming apps, 26 percent on social media apps and only around 1 percent of their total smartphone usage time on health and fitness apps and lifestyle apps each.
Don’t worry though, if you are running a lifestyle business, you might still be able to make money out of it, given that you have an incredible program.
Australian online fitness moghul, Kayla Itsines reported a $46 million fortune from her BBG online workout guide available on iOS and Android.
Mobile apps for marketing strategies.
Earlier this year Salesforce reported that 68% of companies use mobile in their overall marketing strategies while a staggering eighty-three percent of B2B marketers are certain that mobile apps are important for content marketing.
Marketing Land also reported that Mobile advertising will account for 72% of all digital ad spending in the U.S. by 2019.
In another article, Calvium stated that in-app advertising has become as important as mobile-web advertising, with in-app ad spend expected to hit $16.9 billion dollars by 2018.
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