Creating SEO friendly URLs

“The future of SEO is here: understanding and marketing to specific and defined audiences through search engines.” – Adam Audette, Chief Knowledge Officer, RKG

In this article, we are going to discuss and take a good look at how a perfect SEO-friendly and user-friendly URL should be structured. So, let’s get started with our 5 top tips here and see how to structure a SEO friendly URL for your blog posts.


  • Use HTTPS

SEO website security is really a big deal. With cyber-crime, scam and fraud on the rise, Internet users want to know that they are using a secure connection. Thus, using HTTPS is highly recommended rather than HTTP. If you are having trouble to recognize both of them, HTTPS stands for “HyperText Transfer Protocol Secure,” which is the secure version of HTTP. So all the information on a website is encrypted, which strengthen the security obviously. Make sure to get an SSL certificate so users know that your site is safe. If you are doubted with your URL’s security, you may check it by using SEO checker.


  • Choose a top level domain


Top level domain (TLD) is usually your best bet in SEO optimization. You can simply use SEO checker to help you choose the ideal TLD such as “.com” domain rather than “.biz,” “.pro,” “.tel,” etc. Now I’m not saying that you’re doomed if you use anything other than “.com” for your domain. In fact, TLD doesn’t directly impact rankings. But what it does tend to do is increase trust for human users. And this is huge. When people trust your domain, it is going to trickle down and have a positive impact on your overall SEO.


  • Make it readable


Make your URLs readable for your SEO website users. Search engines aren’t the only things that need good, clean URLs. You also need to optimize them for human readers as they are the ones who eventually click on your blog post and read it. If you aren’t sure your URL can be read easily or not, try using SEO checker. More readable URL structure can boost rapidly the engagement rate it gets from search-engine users. The idea is that the URL should be easily readable and identifiable. If a user already knows what they will get after clicking on a certain like, they are more likely to do it. Such user-friendly and readable URLs also bring more targeted traffic.


  • Create short, sweet, and simple


SEO optimization do not particularly have any problem with processing longer URLs. So, in other words, the length of a post’s URL doesn’t directly affect its search engine rankings. However, it can be the best thing if you can create short, sweet and simple URLs to enhance the user-experience and usability. Shorter URLs are usually preferred by users as they are easier to parse, copy, paste, or remember. Moreover, because of the limitations social media websites like Twitter has, shorter URLs are a lot easier to share across the social media networks. Generally speaking, if your URL is under 50 characters, you do not have to worry about it and just count on SEO checker. But, if it is exceeding, let’s say about, 100 characters, then you might want to rewrite it and make it more user-friendly.


  • Use “safe” characters


And here’s the final important point I need to make. SEO optimization has to do with using “safe” characters in your URL rather than “unsafe” characters. The easiest way for you to recognize “unsafe” characters is as such; it includes the blank/empty space and ” < > # % { } | \ ^ ~ [ ] `. It is pretty simple. So make sure that your URLs are formed with “safe” characters and you will be totally fine to use it for your SEO website. But you definitely have to stay away from unsafe characters. The reason is because they can create damage for browsers, which lead to very hateful situation; like usability and networking issues. And it is not good to SEO creator. No user wants see an error page and have to reload every time they open SEO website page. However, SEO checker can help you to detect and solve this issue.


While it may seem easy enough on paper, the URL optimization process can be quite tricky. There are several variables that must be addressed when structuring URLs to appease both search engines and human users. But when you break things down step by step, URL optimization becomes much more manageable. With SEO checker, you can improve your URLs to satisfy user’s usability experience and performance.

ThunderQuote is the most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.

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