“Photography is the story I fail to put into words.” — Destin Sparks
If you are involve in corporate photography, you may go through few threats that may affect your profession as photographer. Billions of photographs are being uploaded on Facebook and Instagram everyday. So, no matter how good your photography is, it can be very difficult to make a name for yourself. There are thousands of creative people in this world whom aspire to become an expert in photography one day. Very few, however, have the determination and effort to follow their aspirations and face up to the challenges needed to succeed. If you do have what it takes, you will soon uncover many huddles that could very well put you off continuing. Listed below are four biggest problems facing by aspiring photographers today in the photography industry, and the ways on how to overcome them.
Education and effort that make a professional photographer
With the rise in amateur photography, there has also been an increasing tendency for people to think that the art of photography is nothing more than taking decent photographs. This leads to a declining prestige of photography as a profession. This is where education plays the role. Corporate photography involves education. Undergoing the pursuit of trial and error, and gaining skills through quality education are the stage of development that produces professional photography. There is no short-cut to becoming a professional photographer. Being a professional is about much more than pointing, clicking, and photoshoots and, same with any subject, to become a professional requires a lot of effort and skills.
Start with less cost of photography equipment
In corporate photography, you do not need to spend a fortune to become a decent photographer. Using high cost digital equipment give you benefit to adapt your skills. However, it is never an indication of a professional photography. As a professional photographer you are an artist. The camera is just a tool you use to capture your art. If you are unable to take decent photographs with a low quality camera, it is somewhat pointless in buying an expensive high standard quality camera. So, to begin your photography career, let’s begin by investing in a mid-range body, a couple of decent quality lenses and a sturdy tripod.
3. Marketing your photography
It is sad to think that taking photographs has become just one of the many skills professional photographers need to have in order to build a successful career. To run a business for your corporate photography, you will need to be a skilled marketer, accountant, and digital editor. In order to increase your chances of success for your professional photography, you have to find your ideal category for instance – wedding photography, family portraits, interior photography etc. – and just stick to it. You will find it more pleasant to market your services to a distinct group rather than to a widespread market. It is a very good idea to market your business locally and nationally by using the internet. Plus, you can tell the global audience about your photography too, but if you target more to local customers, you will enjoy more success. If you do this, make sure your customer service is always excellent – word of mouth is by far still one of the most powerful form of marketing strategy for local businesses.
Protect your work
The biggest concern for every artist is the when somebody else takes credit for their hard work. Another term is called copyright violations. Privacy and image theft is a growing issue online, the threat of having your copyrights violated is very real. Many professional photographers have surrenderred posting their images on social media sites, or even on their own blogs or websites, because they are afraid that their masterpiece will be copied and pasted into someone else’s portfolio. Nonetheless, there are ways to overcome this. One thing you should not do is hold back from posting your images online. In fact you should intentionally create a strategy for getting your images out to audiences using Facebook, Instagram, or other social media channels. Taking the risk to include your example of work online can help you gain fan base. You should most certainly have a website that will secure your image. Take Shutterstock or Pixtastock for example. These website not only help to protect your copyrights, but they have watermark in every photos to acknowledge your work and people will have to pay if they want the full version.
In conclusion, while the road to making a corporate photography is full with obstacles, there are plenty of ways to overcome them. With hard work, determination, and effort, you will soon find your knowledge and skills of photography improving and your practice rising to a standard that sets you on to the path to success.
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