Website creation may not be as hard as creating a mobile app, but it is just as important. Plus, you spend a lot of money and time into developing a good site. So you obviously want one that serves a good purpose and function well.
To help you achieve that, we are providing you with the 5 essential statistics that you need to know about a creating a website to give you a better understanding on what you should be doing, and what you are doing wrong.
Statistics of small businesses implementing website services
According to Clutch.co, A majority of small businesses (71%) recognise the importance of a digital presence and created a website. Over half of small businesses surveyed by Clutch.co launched their website before 2016, and another 16% launched in 2016.
Despite this, Over one quarter (29%) of small businesses do not have a website (down from nearly half in 2016). So if you still think that having a website is not important, think again.
Online presence is important. Not being online means you don’t exist – unless you are the only grocery store of a small town with a population of 1000 people within a 20km radius. However, let’s face it, everything is interconnected now and with the vast infrastructure, nothing is really too far. So get online now.
Statistics for website load time
According to Go-Gulf, 47% of people expect a website to load in 2 seconds or less while 39% of people will leave your website if images won’t load or take too long to load.
No matter how beautiful your content is, you want it to load fast. There a lot of ways you can improve on your load time. If you’re not sure how, check out a previous article provided by us on how to improve your page load time.
A hint: before you launch your website, test it out first on different devices. Discuss what is it that is most important and see if you can take out the least important element. Avoid using flashes and pop-ups, they slow everything down and most of the time, you don’t really need it.
Statistics of information availability on a website
What is the most important thing you should have on your website?
44% of users will leave a company website if there is no contact information or phone number.
Meanwhile, 70% of small business website don’t have clear calls-to –action on their homepage.
Calls-to-action means providing them on what you want them to do. Is it to receive free coupons or discount? Do you want them to book a room or an appointment? Or are you providing a demonstration video? The purpose of your website should be the main function and it should be displayed on your home page.
Most of the time people don’t really like manoeuvring around and they will act to what is served in front of them first. So if you want clients to book an appointment, but make it hard for them to find the form on your website, they will more likely leave.
Statistics on website maintenance
51% of all small businesses use in-house staff to maintain their website, 40% use a freelancer or consultant, 38% use a DIY website builder, and 31% use a web design agency. In addition to that, it will also help to know that 23% of small business websites get updated less than once a year.
Why is this information useful? For a business creating a website, you will know how much maintenance you are expected to need. For a website designer or a business providing website creation services, you will know that your competitor is not other service provider but in-house staff. You also happen to see that freelancer has a higher percentage. Understand why is it that small businesses prefer freelancers than an agency and you may be able to improve your business.
Statistics for website to sales conversion
30% of small businesses with a web presence generate more than 25% of their revenue online.
50% of online sales are lost when visitors can’t find content.
According to Google’s 2016 data, 68% of consumers who conduct local searches on their smartphone go to a store within 24 hours, and nearly 50% make a purchase within a day.
Of the small businesses that have websites, 69% of them are having annual sales of $1,000,000 – $2,490,000.
We think these statistics speak for themselves. Online presence is very important for a business. Everyone will sooner or later search for a service or product online. If you don’t exist online, your competitor might steal a sale from you simply because you don’t have a website. A website is probably one of the most important things you need to have once you decide to start a business.
Websites are only growing in importance so if you are really thinking about improving your sales, than creating a website would be something you would want to invest in, as it will pay off and it will pay off in the short and long run!
ThunderQuote is the most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.