It is well-known that whenever Google rolls out a new update to their search algorithm, many websites around the world get affected, with some even losing their coveted first page positions.
Within a matter of hours, a business can drastically go from booming to bust.
Disclaimer : This article was written by our marketing partners at topadspace.com.
This is one example of why it can be so hard to rank keywords on Google – your position is never guaranteed amid changing variables and external competition.
There are several other reasons on why it can be so hard to rank keywords on Google:
1. Creating great content is very difficult
We all know that one of the key to SEO success lies in content creation, yet many businesses fail to live up to expectations in really creating great content.
That’s no surprise because great content is more than just writing a 1000 words article.
To have content that truly stands out on the Internet, you will have to dedicate days, if not weeks, to the process of content creation – from research to the writing to the design, presentation and delivery.
More often than not, this will require the intersection of multiple skill sets to achieve the final outcome of a great content piece.
Majority of businesses would not have the resources and/or discipline required to invest in this process, and hence will fail in their attempt to rank for keywords on Google.
2. Constantly evolving SEO techniques to adapt to changes in search algorithm
There are many dubious black-hat SEO techniques employed by marketers to quickly rank for keywords, with Google then updating their search algorithm to mitigate these abuses.
This is a constant cat-and-mouse game, with Google becoming increasingly smarter in detecting spammers and black-hat marketers over the years.
Moreover, with the wealth of information on the internet, it also requires a savvy marketer to know how to sift through the mass of techniques available online – from old broken techniques that can prove disastrous to your website’s SEO to newer methods that lack research and data.
Essentially the techniques used to rank on Google one year ago may not be applicable today.
Without constantly updating yourself on the latest changes and trends, it can be difficult for you to know what works best and what to avoid when it comes to SEO.
3. High standards set by Google coupled with high competition
Google’s objective is to deliver the best and most relevant content to users – this essentially means that your competitors can range from the local mom-and-pop shop to a small SME and even to a large multi-national company in some cases.
Your competition is the whole internet and everybody is looking at achieving the same prize of being as high as possible on the first page of Google.
For small businesses, it can be extremely challenging to compete with the resources of a Fortune 500 company who have teams of writers and designers working full-time to create outstanding content.
Moreover, if you are a new business with a new website domain, you will inevitably be fighting a David vs Goliath battle.
4. Time consuming and resource intensive with uncertain prospects
What’s worse than investing a lot of time, effort and money in an attempt to create great content?
Investing a lot of time, effort and money to create content that still yields no results after 6 months.
This could be due to a variety of reasons – perhaps your site is not configured properly or it loads slowly. Maybe the competition is high and difficult to break through.
Or what is likely in most cases is that your great content has simply gone unnoticed among the thousands of other articles and blog posts without being acknowledged by anyone, including Google.
Investing in SEO is a medium to long-term strategy and will not yield miraculous results in the short run – it requires constant tweaking and optimisation based on the accumulation of knowledge and experience over time.
Ranking keywords on Google can be an arduous and thankless task, with many business owners underestimating the amount of work and effort required.
If you decide to outsource by engaging a skilled freelancer or digital marketing agency for your SEO, it could also easily set you back by thousands of dollars.
Nevertheless many businesses are still willing to invest huge amounts in digital marketing and SEO because of the high rewards – being able to reach targeted prospects and buyers who can convert to business leads.
Alternatively, we offer a sponsored space on our selection of articles that are already ranked on the first page of Google for a fraction of the cost and without the uncertainties as described.
The only downside is that there are very limited slots available for each article and if you miss out on getting a slot, you will have to wait a few months until it renews.
This article was written by our marketing partners at topadspace.com. TopAdSpace.com provides access to targeted audiences through advertorials and top ranked web properties on the first page of Google search results.
ThunderQuote is the most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.