Email marketing can become a laborious process that can seriously suck the joy out of your passion. Let’s keep things simple here. I have a few email marketing software tools that I highly recommend for any marketer to use. Coming from a start-up background, a lean team really needs some serious automation firepower. Let’s fire away.
If you are doing email marketing, you will either buy email lists that are ridiculously overpriced and 50% outdated or you will manually extract emails one at a time from Google. Both aren’t the best options on the market.
If you are someone like me who takes 4 hours to source 50 emails, TQ Prospector cuts that down to 8 minutes. Yup you read that right. This Chrome extension can source every single email from your Google search results without you even having to click on the websites. Add this to your arsenal. It’s free by the way.
Apart from sourcing emails automatically, you will definitely want to convert your web traffic into email leads before they leave the site. Too often, your visitors scroll through your website and go “I guess I’ll think about it, but not now.” Then you lose your chance funnel them into your email marketing campaign.
What Hello Bar does for you is to add sticky bars to catch your visitors’ attention before they leave. You can offer a free newsletter or a free ebook through subscribing to the free mailing list. This helps you follow up with your prospects and funnel them into your email campaign. Grab this low-hanging fruit.
Sticky bars may not always do the trick for your website visitors. Sometimes you need a pop-up that communicates the value of your freebie in a bolder and louder voice. By just offering their email, your visitors can get your free gift plus plenty of other offers? Why not?
POWr really powers your lead generation and drives more traffic to your webpage. The full suite includes plugins like social media icons, form builders, chat functions, maps and much more. Take a look and shop for what you need. I mean free shopping.
Now that you got your email list generated, it’s time to put it to work. Once again, you could manually email your leads and read each reply and follow up with another email. Or you can simply automate it.
Campaign monitor is a killer at email automation. This email marketing platform helps you schedule emails, email blast, autoreply and track your progress on your email marketing campaign. It is more than an email blast software. It is seamless, intuitive and reliable. It is a free subscription with upgradable features. It is very affordable relative to its competitors so far, and considering the time you save to focus on other things that matter, I think this tool is a must-have. Lock and load.
There comes a point in your email marketing campaign that you need to build relationships with prospects more personally and automation just won’t cut it. There are a lot of CRM software available in the market, but Agile is free (yep I love free stuff) and it syncs well with Campaign monitor. It is probably the best customer relationship management software available in the market.
You will definitely appreciate the wealth of resources they uploaded to supercharge your email marketing. And not surprisingly for a customer relationship management system, their customer service is pretty good!
These free email marketing software tools are among many that are available in the market. I highly recommend that you take time to research your company needs and continue to source for other alternative tools or look into the paid tiers of these tools as your needs grow.
ThunderQuote is the most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.