Videos are the new frontier of marketing. Wouldn’t you rather find more information about a product or service in video format as opposed to having to slog through articles or reading reviews?
It’s a great way to grow your business, especially in this day and age of short attention spans and video integration everywhere. If you haven’t taken the plunge into producing corporate videos to market your business, these 5 benefits will convince you otherwise.
Videos help to bump up traffic
Videos account for a vast majority of the world’s internet traffic. Not only that, the latest study of internet trends shows that more and more people are spending more and more minutes watching videos every day, especially on their mobile phones.
Tapping into this ever-growing medium would be nothing but beneficial for your business as you are catering to a majority of users who prefer watching videos over reading. More views = more sales!
Videos are sharable
Ever noticed how every other post you see on Instagram or Facebook are videos? Videos are very easy to share and consume, and viewers would feel compelled to share videos containing emotional or interesting messages. Even better, videos can be shared on multiple platforms too, so there are endless ways for you to connect with potential clients for your business.
Search engines love videos!
Having a video with the right tags and description can help to boost your SEO rankings and make you stand out instead of blending in with the rest of the search results.
The video title and caption is important too, so make sure to keep it clear and concise to make it easier for people to find you! Studies show that search results containing videos are 40% more likely to be clicked on than those without.
Create brand awareness with videos
Sure, there are a myriad of other ways to brand yourself than videos, but videos are probably the only one where you can hook potential clients in with flashy graphics, bold text, colourful transitions, and a punchy message in one go.
Go a step further and create an emotional connection with your viewers to ensure their lasting impression and remembrance of your brand. Use your creativity to make your video as attractive to your target audience as possible!
Not sure where to start with making your own videos? Click here and immediately get connected to professional video producers for free!
Videos get your website conversion rates up
Studies has shown that having a good-quality video on your website’s homepage can boost conversions by >80% compared to just a page with text and graphics!
Having a video on your landing page can keep your visitor hooked to watching instead of chasing them away with a wall of text. Put in as much information about your business as possible in a 30-second video (without being overwhelming, of course) with the right calls to action, and it’s likely your message will be absorbed and acted upon by the viewer.
Now that you’re convinced, time to start shooting! We know producing videos might not be the easiest, especially if you have limited resources. Make it easy with Thunderquote, and get quotes from up to 5 vendors today!
ThunderQuote is the most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.