Mobile phone usage is increasing incrementally every year, with the number of smartphone users reaching an estimated 2.87 billion by 2020. With that in mind, it makes perfect sense to adjust your marketing strategy to be more mobile-forward. Read on to find out how having a mobile app can boost your sales and customer base!
1. Communicate directly with users
A mobile app is essentially a direct line of communication right in your clients’ hands. Have any new launches, promotions or features coming up? Simply send them a notification to let them know.
Customer engagement is much easier with an app, seeing as your clients will be able to directly reach out to you with queries, complaints, etc. through customer service features on your app.
Having a help desk feature is a great way to engage and communicate with your users, and it’s been proven that having great customer service is a sure-fire way to keep your customers loyal and spending.
If you don’t have your own tech team available to build an app for you, don’t worry. ThunderQuote can help by getting you quotes from up to 5 app developers / companies for free!
2. Learn more about your customers
Apps can also give you an in-depth look into who your customers are and what they’re interested in, seeing as you will be able to track their usage, geo-location, and even their behaviour while using your app. This will be super helpful to narrow down your marketing strategy to target the right audience and locations.
Also, based on the information you learn about your users, you will be able to personalise your interactions with them. For example, you can send personalised offers based on their purchase / browsing history and interests, alert them of events or sales nearby their location, etc.
3. Boost your brand visibility & recognition
Apps help to increase your brand visibility, seeing as more and more people are opting to use their mobile phones over PCs. With that many people preferring to use their phone, it would be more likely for potential clients to find your brand and use your app.
Having an app also helps with building brand recognition, seeing as your users will always be aware of your brand through notifications and reminders you send them. Increasing customer engagement and loyalty needlessly to say is extremely beneficial to your brand, and bottomline is studies show people are more likely to purchase a familiar brand rather than an unknown one
But this doesn’t mean that you should focus solely on your app of course, as while some people may discover you through app stores, the majority of first-time traffic is likely to come through your website! So it’s important to remember that when building your online presence, your mobile app and website are not contradictory but rather complimentary. Use your website to attract your customers, and your app to drive sales and boost customer loyalty.
4. Give value to your users
Having an app is also a great way to provide value to your customers through having a loyalty program. This works by rewarding them with points or exclusive deals when they interact or buy from your brand.
This will work great if you have a brick and mortar store, by letting your customers see their purchases translated into rewards in real-time on your app. Is there a better way to keep your customers hooked than giving them incentives for spending?
Alternatively, if you are an e-commerce store, having a mobile app is an excellent way of giving a better shopping experience to your customers, as opposed to shopping through a mobile site. Apps can do a plethora of things better than websites can, such as simplifying users’ shopping experience, allowing them to receive push notifications of last-minute offers, encouraging them to answer feedback surveys or rate you on Google, send alerts based on location, and much more.
Time to get started on building your own app! Use ThunderQuote to get 5 free quotes from experienced app designers today!
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