Refresh Your Email Marketing With 4 Simple Steps

Email marketing, if done right, can deliver great results for you and your business. Studies show that albeit the rise of social media, email is almost 40 times more effective at attracting new customers than Facebook and Twitter combined. That’s more than a little significant!

If you aren’t seeing results from your emails lately, you came to the right place. Read on to find out what simple changes you can make to boost your emails and reel people in.

1. Optimise for mobile

Mobile phones are the frontier of internet browsing, with 55% of all emails being opened with a mobile phone. If you think it isn’t important, think again.

Research shows that 70% of emails that aren’t optimised for mobile get deleted immediately. Distorted and badly-rendered emails are the key to customer unsubscribes.

Some tips to help your emails be mobile-friendly include keeping your copy concise, with your CTAs front and centre. Make sure to use responsive HTML to write your emails, as this will ensure that your emails will be rendered well on any device.

Another important practice is to test out your emails on multiple devices to make sure it looks good regardless of where it’s being displayed.


2. Customise your landing page

As important as the content of your email is, it shouldn’t be the only thing to focus on. Equally important is where the links in your email lead to.

Sending your readers to a generic homepage can actually bump down your conversion rates, while customising your landing pages to lead to specific items or offers mentioned in your email can boost conversions by over 25%.


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3. Personalise your content

Everybody likes having a personal connection, and you should use this to your advantage in your emails. Emails that are tailored to customers based on their browsing history, past purchases, etc. have been proven to significantly improve responses and click-throughs.

For example, homeware retailer Williams-Sonoma, one of the largest e-commerce retailers in the United States, have reported 10x more responses after personalising their marketing emails. Never underestimate how powerful a sense of familiarity and trust can be with your users!


4. Upgrade your design

Instead of focusing only on the text of your email, you should consider spending some time working on how your email visually looks as well. Choosing a colour for your CTA button might not sound necessary, but the details add up to create a visually appealing email that will reel in the click-throughs.

Improving your email design is a great step to ensure that your campaigns stay effective, so start thinking of the right icons and colours!


ThunderQuote is the most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.

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