Social media is one of the most powerful tools you can use to support your business. Maintaining active social media pages are a great way to reach millions of people, but this involves posting great content at the right times and on the right platforms for your target audience.

If you are just starting your business socials or you aren’t seeing the results you were hoping for from your pages, fret not! We’ve compiled a bunch of tips for you to maximize your socials and see your performance soar:

Keep it real

A new trend has popped up over the last few years, seeing corporate Twitter accounts gaining a ‘voice’ and posting relatable, humorous tweets. These tweets, more often than not, get a ton of retweets and likes, because people love seeing the human elements behind these dull corporate accounts.

For example, let’s take a look at @MoonPie on Twitter. MoonPie is a popular brand of chocolate snack in the United States, and they are known for their down-to-earth tweets that sound like they’ve been typed up by your funny college classmate.

Their tweets in 2017 felt generic and ‘brand-y’, with each tweet averaging around 10-20 retweets/likes.

However, they gained popularity after they started to tweet funny, relatable posts that encourages fan engagement.

This tweet gained > 26,000x likes than their previous tweet, and their account currently has almost 300,000 followers.

Of course, this doesn’t mean that you should be tweeting random things to please your audience. Keeping your content honest and friendly are the top 2 behaviors that consumers prefer from the brands they follow online.

The lesson to be learned here is that keeping your content authentic and relevant to your followers is a great approach to boosting your page’s engagement. Creating a brand personality like this brings your content to a level that your audience can relate to, share, and enjoy.

 

Keep it platform-specific

Another factor to consider is which platforms you are using for your marketing. Research shows that consumers most prefer brands to display their personalities on Facebook, where brands can take advantage of the mixed mediums and audiences on the platform. This is followed by YouTube and Twitter.

It’s not advisable to post the same content on all your pages, as the audience on each platform differs greatly. Take Maggi, for example. Their Facebook page mostly consists of informative and promotional content, while their YouTube page focuses on recipes as opposed to ads.

You should take the time to analyse and understand your audience on each platform. Think about why they’re using each platform, and what kind of content they expect from you. Then, cater your content accordingly to boost your engagement.

 

Keep it current

One thing that audiences love seeing from brands are conversations on current events or pop culture. Nearly 70% of consumers enjoy seeing brands talk about timely events, such as below:

The internet was buzzing after Popeye’s (a popular fast food joint) launched a chicken sandwich that had people queueing for hours to get a taste. Their competitor, Wendy’s, tweeted this in response to the debate on which fast food restaurant has the best sandwich. Their tweet blew up, with 10,000 retweets and over 60,000 likes.

As much as talking about current events is a great way to increase interactions with your followers, not all topics are safe to be tweeted about.

Politics is a big no-no when it comes to brand accounts, with 71% of consumers finding it irritating when brands post political commentary online. This also applies to using slang in your posts as nearly 7 in 10 consumers find it annoying when brands do so.

As much as keeping your content current pleases your followers, you should always keep in mind the line between being cool and relatable to just being plain annoying and cringe-y.

 

In conclusion, having a strong personality online is not the only factor that will make your brand go viral. Always have a concrete marketing strategy in place, so as not to just rely on funny posts or snarky comments for fan engagement.

 

ThunderQuote is the most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.