Content marketing is one of the most important mediums of marketing you can have under your belt, since pushing your marketing efforts makes it 13x more likely for you to see a positive ROI.
This means that making the effort to push out blog posts and email campaigns can have significant outcomes for you and your business. It may be difficult to find the time to do so, but the results generated over time are worth it.
With that, though, comes the question, “What should I be writing about?”. An easy solution to this is by doing some keyword research. What that means is finding out which keywords get the most clicks and views, based on current trends. This way, you can target the topics that people are more likely to read!
Let’s take a look at some handy tools to help with keyword research and how they work:
Google Trends is used to find the relative popularity of your search query over time. This is especially useful to look for seasonal trends that only crop up at certain times of the year.
For example, the term ‘chocolate’ was trending in the weeks leading up to Christmas and Valentine’s Day. Hence, it would be a great time to upload relevant content to coincide with those peaks, or even to update your existing content before those peaks in order to boost your rankings later.
Google Trends is also handy to search for keywords that are popular right now, so you can bank on whatever is currently trending.
One of today’s trending searches was ‘Netflix Down’. If you run a tech news blog or something similar, jumping on the bandwagon and uploading an article about the incident could help boost up your clicks. But remember, these trends are usually fleeting and your window of opportunity to post about currently-trending topics is quite small. It’s still worth a shot if you can get your content up and running quickly!
Another feature that is super useful is the ‘Related queries’ section of your keyword search. This is great for finding the terms that people are also searching for when looking up your chosen keyword.
From here, you can find similar keywords that you might not have thought of yet, as well understanding the thought process and needs of your customers through their searches.
This website helps you find questions, prepositions, comparisons, alphabeticals, and related searches for your chosen keywords. This way, you can find out what your audience would actually want to know about your product, and answer them accordingly.
For example, a search of ‘corporate video’ shows these question results. If you are a video production company, you’d be able to create content highlighting these questions, while also plugging your own business.
3. Keyword Tool
Keyword Tool is similar to Google Trends’ ‘Related queries’ section, but provides a much larger list of relevant keyword searches for you to look at. The paid version of Keyword Tool even provides insight into the search volume and cost-per-click (CPC) of the keyword as well.
You can even use this tool to search on other platforms besides Google, like YouTube, Instagram, Twitter, and more.
Use these tools to help you find interesting, trending topics to write about. Once you have a topic, it’s time to start writing, pushing out your content marketing strategy, and watching your site stats go up!
ThunderQuote is the most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.