Measure Your Social Media Performance With These 6 Key Metrics

Social media marketing is one of the most important tools you can have under your belt, and with that comes the wealth of data and analytics for you to learn from and track. There are certain metrics that are especially important to track, in order for you to see if you’re on the right path with your marketing strategy, which will inadvertently help your business grow.

Which metrics you need to track comes down to your marketing goals, but the following metrics will give you insight into your followers and their behavior when it comes to your content, as well as what aspects of your social media you should hone and improve.

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Keyword Research: How To Find Your Next Viral Content Idea

Content marketing is one of the most important mediums of marketing you can have under your belt, since pushing your marketing efforts makes it 13x more likely for you to see a positive ROI.

This means that making the effort to push out blog posts and email campaigns can have significant outcomes for you and your business. It may be difficult to find the time to do so, but the results generated over time are worth it.

With that, though, comes the question, “What should I be writing about?”. An easy solution to this is by doing some keyword research. What that means is finding out which keywords get the most clicks and views, based on current trends. This way, you can target the topics that people are more likely to read!

Let’s take a look at some handy tools to help with keyword research and how they work:

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The Ultimate Beginner’s Guide To LinkedIn Lead Generation

Lead generation is arguably one of the most important (and tricky) parts of the sales process. Gathering leads, reaching out to them, and funnelling them into your sales funnel is a time-consuming process, but if done well, can result in lots of closed deals and network connections down the road.

Nowadays, marketers are turning to every medium possible to generate new leads, and that include social media. LinkedIn, specifically, is a wonderful tool to generate leads, seeing as it comprises of 500 million+ professionals, 75% of which have incomes of over $50,000.

It’s no wonder that 80% of B2B leads come from LinkedIn, and 92% of B2B marketers leverage LinkedIn over other social media networks.

Generating leads on LinkedIn is a simple but gradual task, bringing in results over periods of time. We’ve put together the steps you need to take to build up your LinkedIn profile and get hundreds of sales leads in no time.

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Beginner’s Guide to Preparing an Invoice

If there is one thing that any freelancer or business owner needs to know how to do, it’s preparing an invoice.

After all, giving your client an invoice is how you can get paid for work.

Invoices come in many shapes and sizes, and colours and fancy designs. But if you were to line them all up side by side, you’ll realise that they all contain more or less the same info.

And today, I’ll share with you what this info is so you can prepare your own invoice.

(Also: stay tuned to the end of this guide, where I’ll be sharing a free invoice template you can use to shortcut the invoice creation process 😉)

Let’s get started.

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An App A Day Keeps The Distractions Away: 9 Apps To Boost Productivity

 

Using apps are something we can no longer live without, helping us in pretty much every aspect of our lives, from connecting with people to travelling, and especially at work. Read through this list of apps that will boost your productivity at work and help you make your tasks a whole lot easier: Continue reading “An App A Day Keeps The Distractions Away: 9 Apps To Boost Productivity”

The Best Time To Send Your Marketing Emails & Up Your Click-Throughs

Email marketing remains as one of the most popular and effective forms of marketing, with 59% of B2B marketers saying that email is their most effective way of increasing revenue. The myth that email marketing is dying is far from true, which means that it’s a resource that every business should tap in to and take advantage of.

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10 Tips To Write Awesome Email Subject Lines (That Won’t End Up In The Trash)

Emails are probably the only exception to the phrase ‘Don’t judge a book by its cover’.

We are bombarded with email after email in our inbox everyday, and most of them get swiped straight to the trash. The subject line is the first thing you’ll see, so it’s extra important to write the perfect one in order to stand out from the sea of emails in your inbox.

There are several characteristics of a subject line that you should aim for. It has to be compelling enough to make you open the email, short and concise enough not to get cut off on mobile devices, and unique enough to compete with the other emails you’re receiving.

If you’re at a loss of how to craft the perfect email subject line, we’ve got you covered with these tips, along with real examples from my own inbox:

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The Easiest Way To Calculate Your Freelance Rate

If you’re a freelancer struggling to calculate your rates, or a company looking to hire a freelancer but unsure of how much to charge, worry not! The answer to calculating your rates is not as difficult as it seems. Follow the steps below to see how you can easily come up with a fair price for the services you are offering:

 

  1. Target annual income

The first step to calculating your freelancer rates is figuring out how much you want to earn over the span of the year. A good benchmark to do so is by looking at websites like Glassdoor. Let’s say you are a video editor, for example.

Glassdoor estimates your annual income to be around $36,000 per year. This, of course, differs according to how much experience and skills you have under your belt.

If you feel like you are worth higher, then feel free to hike up your estimated salary. But keep in mind not to overvalue yourself and aim too high for what you’re offering either.

 

  1. Annual expenses & overhead

The next step is to calculate your yearly expenses and overhead costs. This includes all the software, equipment, tools, hosting costs, internet and utility bills, rental, travel expenses, and everything else you need to spend to run your business.

An example would be as below:

Laptop: $3,500

Software: $737/year

Internet: $516/year

Travel expenses: $1,500/year

Utilities: $2,400/year

Total: $8,653

+ salary of $36,000 = $44,653

 

  1. Billable hours

Once you have your adjusted annual salary, it’s time to calculate your billable hours. In other words, it’s how many hours you would realistically be working throughout the year.

The standard number of hours would be 40 hours a week x 52 weeks a year, which equates to 2080 hours annually. However, realistically you wouldn’t be working that many hours, after taking into account days off and the days in which you don’t have any work lined up.

P.S. Use ThunderQuote to fulfil requests from buyers and fill up your task list!

Let’s come up with a more accurate number of billable hours:

Public holidays: 11 (88 hours)

Vacation days: 21 (168 hours)

Sick days: 7 (56 hours)

Total number of unworked hours: 312 hours

2080 hours – 312 hours = 1768 hours

 

Then, you’ll also need to take into account the hours in which you will be spending on non-client related tasks, like marketing your business, admin work, making calls and sending emails, connecting with new clients, etc. Let’s assume it will take up 20% of your time.

 

1768 hours x 80% = 1414 hours

 

  1. Calculate!

The final step is to divide your annual salary with your billable hours.

 

$44,653 / 1414 hours = $32 per hour

 

And there you have it, a simple way to calculate how much you should be getting paid for your work. But don’t solely depend on these numbers though, as you should be conducting your own research by getting in touch with industry insiders and experts to see if your rates are on point. Now get out there and start freelancing!

 

ThunderQuote is the most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.

What’s The Best Time To Post On Social Media?

Social media marketing is one of the best ways to get your business out there and increase your reach. Seeing as social media websites are the top visited sites online, with an estimated 3.09 billion users by 2021, it makes sense for you to tap into this resource to grow your business.

With that being said, there are certain rules you should follow with your social media postings to maximize your reach, including the timing of your posts. There’s no point sharing great posts at 5am when there isn’t anyone to see it! CoSchedule conducted and compiled studies on the best times to post on the most popular social media platforms. Hence, here’s a handy guide to when you should post on your socials:

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These Viral Marketing Tips Will Boost Your Social Media To The Next Level

Social media is one of the most powerful tools you can use to support your business. Maintaining active social media pages are a great way to reach millions of people, but this involves posting great content at the right times and on the right platforms for your target audience.

If you are just starting your business socials or you aren’t seeing the results you were hoping for from your pages, fret not! We’ve compiled a bunch of tips for you to maximize your socials and see your performance soar:

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