You need a killer strategy for your email marketing campaign. Many mediocre marketing emails do not even get opened because your readers’ expectations have changed. To make full use of this platform, you also need to ensure that you do not fall into the trap of getting into the Promotions Tab.
If you struggle to make sales through your email marketing campaign, you are not alone. Here are email marketing best practices that will maximise your click-through and conversion rate. So let’s dive in. Continue reading “10 Ways to Increase Email Marketing Sales”
The email marketing trend is shifting again. The strategies used 5 years ago will definitely not work today. The email marketing landscape is quickly shifting and unless you are staying ahead of the curve and keeping up with the next big thing, you will fall behind and quickly become the next Kodak.
Here are some of the key determinants of the huge upcoming changes in email marketing that we will see in the next 2 years.
Continue reading “Trends That Will Dominate Email Marketing”
Digital marketing remains a multi-billion-dollar industry today despite the gradual demise of traditional advertising methods. This year has been a roller-coaster ride for advertisers with companies like Snapchat, Facebook, and Google diving head-to-head into the cutthroat digital media battlefield. Last year, the smartphone revolution took advertisers by storm and made them realize the urgency of adapting their marketing strategy for mobiles. And even though Google and Facebook have an 80% share in the digital marketing arena, new competitors are set to change the games of the rule.
Continue reading “5 Types of Effective Digital Ads You Haven’t Tried Yet”