In the world of procurement we are always trying to improve and we are always learning from each other. Whether it’s sharing knowledge between companies, neighbouring states or even continents, there are a lot of different ways we can improve our procurement processes.
Continue reading “What Can SEA Learn From European Procurement Partners”
Everyone knows that good procurement is one of the biggest contributing factors to a successful business. That being said, of course the way procurement is being carried on differs from one continent to another due to several factors such as geographical locations, resources and even cultures.
Here is a look at how procurement have improved in Europe over the years in comparison to Southeast Asia and hopefully, we can all learn a little lesson on procurement and use it to enhance the way procurement is done in our own businesses.
You cannot talk about marketing without talking about advertising. That has always been the case since we first learn the history of marketing. While that role has never changed, the trends in advertising have changed.
Continue reading “Advertising Trends You Should Look At Today”
What is content marketing you ask? Easy, it is everything you read, see and even listen to online – either via your Facebook feeds, your favourite blog or even your favourite podcast. Content marketing is the heart of social media marketing and it is pretty much important if you want your marketing campaign to work, let’s just put it that way.
I mean, how can you create an advertisement, whether it is online or not, without any content?
Continue reading “Content Marketing’s Current Trends You Should Follow”
The do’s and the dont’s. That is what everyone is taught in class, every basic knowledge written in a book; yet, it some of us, even, most of us seem to always accidentally get involved in the dont’s.
When it comes to marketing, there are so many different versions of marketing. Everyone has their own way of doing it. Everyone has their sure-fire ways and sometimes you need a mixture of all of them to make sure it would work for your company.
Continue reading “5 Of The Biggest Rookie Marketing Mistakes People Make”
In the past, the most prevalent form of marketing and advertising online is through the use of banner ads. With the introduction and evolution of digital tools, today’s mix of digital marketing has become increasingly complex.
Advertising is now just one facet that a business has to consider in being engaged with their customers online – transforming over the years to become ever more creative and aligned with what users expect.
It is well-known that whenever Google rolls out a new update to their search algorithm, many websites around the world get affected, with some even losing their coveted first page positions.
Within a matter of hours, a business can drastically go from booming to bust.
Continue reading “Why Is It So Hard To Rank Keywords on Google’s First Page?”
If your business has a website, you would most likely have come across the terms Search Engine Optimisation (SEO) and digital marketing in recent years.
As business owners or entrepreneurs, the most common question that you will have is about how much it will cost to get your website on to the first page of Google.
Corporate photography might seem like one of the more fun things to do when it comes to your job. However, these photographs can really help with improving the branding and overall professionalism of your company. Continue reading “5 Essential Statistics You Need To Know About Corporate Photography”
Website creation may not be as hard as creating a mobile app, but it is just as important. Plus, you spend a lot of money and time into developing a good site. So you obviously want one that serves a good purpose and function well.
Continue reading “5 Essential Statistics You Need To Know About Creating A Website”