5 Things You Need To Do Before Jumping Into Paid Marketing

One form of marketing that is rather popular these days is paid marketing. Paid marketing as the name suggests you will need to pay a publisher or organization to either put up banners or pop-up advertisements on their websites, online pages, billboards, magazines, or any other medium. Yes, it is always good to invest some money in order to reach out to people but before doing so it is advisable to have a kick-ass strategy and a proper execution plan and also to know the different types of marketing available out there.

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Solving Your Biggest Problems With Web Application Development

A website is extremely important these days and if you don’t have one, you might be in trouble. You might also think that it’s a simple solution if you just go up to someone and have someone make a web application for you. However, there might be problems that will come up with web application development. This list is made for you to realise that there might be problems in achieving the best application for your company but don’t fret! The team here at ThunderQuote strives to ensure that you get your services in the best way possible with no hiccups whatsoever.

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15 Small Business Marketing Strategies You Can Easily Pick Up

Do you feel like you’ve run out of ideas for your business? That’s completely normal. Some companies may reach a deadlock pretty early on in their career. However, it’s totally fine. Some of the great ideas have already been thought out and executed. We have come up with a short list of 15 small business marketing strategies that you can easily pick up so that you can implement them fast to ensure that your marketing department reaches its goals better.

Here are some easy yet powerful business marketing strategies that you can incorporate in your business or organization.

Create and publish great content. What you say about your business matters as people need to know what you are offering! 

  • Good content is always the best way to start to get your brand out there. Brand marketing is extremely important because without a brand, how is anyone supposed to know what services you’re trying to offer?
  • Try to curate good content weekly so that you can build a good base readership that will allow you to become a thought leader in your industry circle.

Have a blog and constantly update it with articles that will benefit your business marketing.

  • A blog is a great way to showcase your content because it’s easy to set up and once it’s set up, it is also easy to maintain.
  • Use websites like WordPress to get started. Allow some time for you and your team to get used to it.
  • Post a few articles first and then start sharing your blog. This way you have a small arsenal of articles that can be used as buffer for your first few readers.

Create a website. The best way for a person to learn more about you and your products is being able to scroll through and read anytime, anywhere.

  • A website is something that every business definitely requires. We have mentioned this multiple times in so many articles and we cannot reiterate this point enough.
  • Everyone is online now, you need a website or else you will fall back and your competitors will then have a chance to take over the industry.

Create business marketing brochures, sometimes old-school marketing can help you to reach out to those who are not so into technology

  • Guerrilla marketing tactics have made a huge deal over the marketing world in the past few years and it doesn’t hurt to go back to old-school marketing tactics.
  • It’s better to spear and net a large pool of people rather than just staying online all the time when it comes to marketing.

Print hundreds of name cards and pass it to anyone you meet. Every card that is passed means the more people learn about you.

  • This might seem redundant in 2017, but trust us, there are people out there that will appreciate a good name card.
  • It isn’t hard to make anymore and there is never harm in trying, right?

Giveaway printed balloons of your company name at events or even leave them on cars (am sure you have at least once got a balloon left on your car)

  • This is another example of guerrila marketing that would work because it gets everyone excited!
Source: creativepossibility.com.au

Give free classes or workshops about your products or services

  • People always say that it’s good to share your knowledge and especially in the world of business where the claws come out often, it’s better to be able to share your knowledge so that you can make the industry a better place.
  • There is no harm in sharing some of the insights you have gotten over the years.
  • This can easily catapult you and your brand to thought leaders because people appreciate it when you give back!

Always include media in your company events to gain free publicity

Use social media to market. Social media is a powerful tool for marketing, you have Facebook, Pinterest, Instagram and many more to choose from

  • This would definitely be our favourite type of marketing to work with.
  • However, there is so much to learn about social media marketing and it is definitely a trial and error type marketing device.

Develop business partnerships and do cross-promotions with them or other businesses

  • Having partnerships is extremely important because now you have two sets of clients you can get your business from.
  • Plus you never know when you might need help and vice versa! It’s always good to have friends and a great support system within the industry itself.

Participate in local business or trade fairs to reach out to more customers

  • Nothing beats actually going down there yourself and putting yourself out there.
  • If potential clients see the bosses and CEO’s of big firms participating at trade fairs, they would definitely pay more attention!

Learn to create short but powerful PowerPoint sales presentation

  • A great skill level for PowerPoint presentations is essential to showcase your product or services to the masses on a much larger scale.
  • This will show others that you have great presenting skills which is a must-have for any businessman.

Apply for business awards, a recognition received will definitely put you in demand

  • This might seem a little weird, but most awards need people to step up to apply first before they can go up and check you out to see that you deserve the award.
  • By doing so, you are allowing your brand to gain more exposure!

Learn what are the biggest blunders and improvise them

  • Learning from your mistakes is something anyone can benefit from. Have a clear plan on how you can analyse your business and find mistakes so that you won’t make them twice.

Advertise your business anywhere and everywhere you can

  • Like we said earlier, having your brand plastered everywhere is one of the best ways to get noticed!

Getting your business recognised might take a long time, but it will take that one amazing marketing strategy to break the glass ceiling. Keep going at it and we hope that this short list would have helped you get some ideas on how to break into the industry!

ThunderQuote is the most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.

Best POS Systems To Improve Your Restaurant!

When you open your dream restaurant, there are about a million and one things you need to get done. Getting yourself a POS (Point of Sale) system should be on your priority list because it’s going to be the backbone of your operations. POS systems don’t only help you handle the money in your restaurant, they can take inventory, analyse customer data and even do invoicing for you! Doesn’t that sound amazing?

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How Can An Enterprise System Transform the Way I Execute My Business?

If you have found yourself reading this article, you might be wondering what exactly is an enterprise system. Or you might be intrigued as to how it works as a cohesive system. Well, the team here at ThunderQuote are ready to help you delve into the mysterious world of enterprise systems to give you the best information we can!

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Our Top 10 List Of The Best ERP Softwares Out There

The enterprise resource planning (ERP) software market is huge. You can see thousands of vendor or ERP software suppliers out there. In today’s environment the ERP software list is getting vast, many ERP software companies offer vertical market solutions to meet the unique requirements of specific industries, such as manufacturing, distribution, retail and others.

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5 Reasons Why Your Start Up Needs To Expand To Sydney

Starting a startup takes a lot of work and dedication. Completely depending on little to no money at the start might be a little daunting from the beginning but all start up entrepreneurs that are successful will tell you that it means so much when you actually expand successfully!

Not many people will be able to survive the start-up stage. However, if you have gotten past that stage, you would be wondering how to take your business to the next level and grow the business beyond its present status. You may consider expanding into different countries by first, testing the market, and then introducing your business to that particular country or state. In a study conducted by Loughborough University, it ranked Sydney among the top ten world cities that are highly integrated into the global economy. Therefore, due to the countless business opportunities offered in Sydney, it is no doubt that many businesses will attempt to expand their business there.

Hence, this article by ThunderQuote aims to reveal to you 5 powerful ways to expand your business to Sydney.

 

#1 The Vast Talent Pool

Sydney is supported by the global financial and legal systems. Therefore, this makes it economically stable. Businesses that want to grow or expand their businesses should consider Sydney as one of the top options because it has a low-risks commercial environment. Sydney is extremely diverse – and has people from all around the world, producing a range of opportunities for different business needs. The NSW Government has always placed a huge emphasis on welcoming international talents, offering incentives for new business migrants who plan to expand their business to Sydney. Hence, it will definitely make it easier for you to expand your business to Sydney. This also means that you would be able to find great talent around Sydney. The fact that the people in Sydney really take businesses seriously also allows for talents to be a lot more skilled. Therefore you get a better selection of talents for you to choose from.

#2 The Perfect Location 

There is no doubt that Sydney is the perfect city to grow and expand an international presence in the Asia-Pacific region. This is due to the fact that Sydney is geometrically close to Asia Pacific. For example, big brands like Cartier, Sephora and Omega had recently opened stores in Sydney because they realised that there is a demand for more variety and diversity in the choices they make with regards to the goods or services. You get the best of both worlds in Sydney!

#3 Great Tax Incentives for Investors 

There is an added advantage for investors to support innovative and novel start ups. This is great because it allows for more people to come in to the city!

Tax incentives for eligible investors include:

  • A 20 % non-refundable carry-forward tax offset on investment, capped at $200,000 per investor, per year.
  • A 10 year capital gains tax exemption for qualifying investments held for at least 12 months.

To be eligible for the incentives, an investor must meet the ‘sophisticated investor’ test under the Corporations Act 2001 or, if the investor does not meet this test, their total investment in qualifying companies must be $50,000 or less for that income year.

The incentives will be available for investments where the company is:

  • At an early stage,
  • Determined against criteria related to expenditure,
  • Accessible income, stock exchange listing and incorporation.
  • Involved in innovation,
  • Receiving a determination from the Australian Tax Office.

#4 Diversity

If it’s not obvious enough already, you should know that Sydney is a diverse city. Sydney has long been a city of acceptance for people from Australia and all around the world. It has world class communications – helping people and businesses connect with each other, and with the world. There are numerous cultural and religious celebrations in the city too, and embracing this diversity has become encouraging for people to create unique businesses with anyone!

Being allowed access to so many people and cultures, it will be a lot easier to get your business accepted and appreciated by more people!

 

 

#5 Unique Marketing Strategy

You would need to consider what marketing strategies you’d like to use before actually expanding your business to Sydney. You should have a certain target and objective in mind to propel you towards success. If you do not have a clear vision of your business, you will automatically fall behind in the rapidly changing world of commerce. Most companies are investing money into marketing channels that are not delivering any returns to the business. This is because they fail to understand that it is essential to break down the reasons why their target audience is not on that specific social media platform or why their advertising campaign is not suitable for them.

In Sydney, businesses and investors value innovation and creativity a lot. Therefore, try and incorporate out of the box ideas and unconventional methods of marketing.

You would be impressed how the shift in this approach can cause an immediate increase in business for those who are already aggressively marketing. If you do not have, sufficient capital or budget allocated to marketing – note that business introduction and growth of a business is investing in the RIGHT strategies for the increase of business opportunities in Sydney. On the other hand, if you have sufficient budget, you might even consider hiring someone to do the marketing for you.

 

ThunderQuote is the most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.

10 Misconceptions About Web Design Solutions

It’s vital for businesses to have a solid online presence. The burden to have a great website has increased. However, people often have predetermined notions about web design that are simply wrong. Allow the team here at ThunderQuote help you break the mold by listing down the 10 most common misconceptions so that you know what to do when you are faced by certain decisions!

Here are 10 misconceptions about web design solutions.

Web Design Is Easy

This is one of the most common and detrimental misconceptions around. It is not “easy”. A stunning website that looks uncomplicated and is easy to use did not get that way without an excessive volume of hard work. Since responsive design has become customary, building a website takes at least twice as long as it did when the site held a static size. 

Responsive websites use complex programming to resize and shift all of the page elements to fit any screen size. Changing the position of elements in the header or navigation is far more complicated than just moving it a few pixels. It must be coded to render properly on many different screen sizes and devices to ensure the best user experience.

Each button and feature on a website takes hours of coding. Graphics take research, and most are made from scratch. You  get what you pay for when it comes to web design and development. There will be many people and businesses that will boast low hourly pricing, but deliver poor quality websites. And if potential customers are passing you over because of a low quality website, you just wasted money

Their Website Will Go Viral Immediately

To a certain degree, web design solutions professionals are responsible for optimizing the development of the website and making sure that it loads quickly. It isn’t an exact science to know whether the site design will go “viral”. This buzzword has been going around for some time now and some services peddle it like a feature.

What web developers can do besides offering designs for web pages is to explain to clients that getting their website to go viral is a different service they are looking forand then refer them to a service that they can use. Take the opportunity to understand and explain how things work, rather than be frustrated with expectations.

Design first. Add content later.

Content is the most important part of any website. You need to understand what your website is going to be about before you can create one. There is no other way of doing this other than by creating content.

Use your company’s buyer persona to decide who your main audience should be and create content around that. But remember, quality over quantity is key. You don’t need 10 pages that are packed full of information. Focus on delivering your user exactly what they need to understand your business, and nothing else.

Web Designers Should Respond Immediately to Every Single Request

A common misconception about the development of website is that web design solutions professionals only have one project at time and are dedicated 24/7 to it alone. Good web developers would have a large client base. Most would know ignore requests or queries from customers but they would be working on multiple projects at any given time. It doesn’t mean that they don’t value you as a client. You mind someone who could put together a sub-par site by communicating just with you, but every good site requires hard work.

I Only Need One Website

The days of making just one version of your website are over. You’ll need to optimize your site to do well on different search engines. You also need a version for every viewport. It means building mobile, desktop and tablet versions of your website.

This also means that your development of websites can’t simple include creating a mobile site that looks good on a vertical iPhone. It also has to do well horizontally and on different phone sizes.

Since They Made Your Website, They’re Forever Responsible for Any Redesign

Some clients of web design solution companies tend to depend on them for redesigns and everything else possible after a certain project is done. It may start innocuously with a font or background colour change to be included in the after-sales service.  

However, this misconception can be countered by using contracts for freelancing. Look at the grace period clause before any work begins. Most web designers will give you a day or two to send in your revisions.

A larger project may require a longer testing period. Give the developers a date to do changes by. Beyond that, you should pay them for any change requests.

All Important Information Has To Be Above the Fold.

It may have been a good rule five years ago, but now, only newspapers follow this format. Users nowadays are more used to simply scrolling down a page to find what they need. When choosing what to out above he fold, keep it simple. Show your company’s good side. Use a great photo and with a call-to-action to help guide users.

Once the Website is Live, the Project is Done.

If you get a good designer, they’d care about you and expect the site to never be fully complete. Depending on its size, you could expect spending at least three or more hours per week doing updates and fixing bugs. They’re unavoidable. Company growth, user feedback and changing trends may also require designs for web pages to be updated.

I Can Cancel A Project At Any Time And Pay Nothing.

This is another good reason to work with a contract. You are human and might be constantly changing your mind. You might say when you want a project done and then not contact the developers for weeks and then come back and tell them you changed your mind. It may be frustrating, but ask if the developers would require a deposit upfront. It’s common practice to ask for a starting fee before beginning any work.

It also prevents the web developers from bailing on you halfway since they’ve committed financially to your relationship. Ask if they have a cancellation fee if the project is a large scale one. This will reduce the money you’ll spend if the project ends up getting cancel through no fault of your own.

Everyone Should Get Involved

While it’s good to have everyone on the same page, it’s not advisable to have every single person in your company involved in every meeting about web design. It is a massive time waster. It alters the design workflow. It is much better to have or two dedicated contact points. It’s for a simple reason. It’s much simpler to revise needs for one or two people and maintain a strong design. Too many cooks spoil the broth. It creates confusion and slows down the entire designing process.

We think that it’s time to finally pay some respect to our fellow web designers and their work. It is known that sometimes they are overworked and underpaid, so we hope that we have shown you what people might get wrong and let’s all work together to make it right and change our perceptions!

ThunderQuote is the most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.

(Guru)

Ultimate Low Budget Marketing Ideas To Catapult Your Budding Business

There is a lot more to starting a business than just creating and selling your product or service. There are so many variables that need to be considered before starting up and you will realise that they will cost you a lot of money. Take marketing for example. How does one figure out a way to get one’s brand out there without breaking the bank?

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8 Great Ideas for Better Mobile App Marketing

 

Mobile app building is a term that is used to explain the act or process of building a software application for mobile devices, tablets, personal digital assistants and smartphones. These applications either come as a bundle when you purchase it or you have the web applications that uses server-side or client-side processing (e.g., JavaScript) to provide an “application-like” experience within a Web browser.  Mobile app building is so popular and has been showing a steady growth in both revenues also in job creation. It is not an easy task to build a mobile app as the software developers need to consider a long array of screen sizes, hardware specifications, and configurations because of not only the intense competition in mobile software but also the constant changes and challenges it faces.

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