Digital marketing remains a multi-billion-dollar industry today despite the gradual demise of traditional advertising methods. This year has been a roller-coaster ride for advertisers with companies like Snapchat, Facebook, and Google diving head-to-head into the cutthroat digital media battlefield. Last year, the smartphone revolution took advertisers by storm and made them realize the urgency of adapting their marketing strategy for mobiles. And even though Google and Facebook have an 80% share in the digital marketing arena, new competitors are set to change the games of the rule.
Up until recently, social media marketing strategies have always been considered as cost-effective, as practically any business – big or small – is free to carry out online advertising for their websites, blogs and social media pages without incurring any fees. Although you can still advertise for free on these platforms, social media advertising has evolved in such a way that you now have the option of using paid social media advertising to boost your marketing strategies.
There will come a time in the lifecycle of your business where you’ll need to procure creative services.Think: Video Production Services, Graphic Design Services, Logo Design Services, Presentation Design Services and anything else you can think of with a high level of subjectivity and creativity in the execution.
Are you still using brochures, pamphlets and other form of print material for your marketing? If you have answered yes to the questions above, you might want to change things up a little. Get more into the current trend of marketing that is doing extremely well – video marketing! Video marketing is a rising star in the marketing world and is gaining a vital place in marketing plans for major companies. And with the growth of social-media particularly, video marketing has become so easy to share and post as these platforms are built for creating and sharing your videos.
One form of marketing that is rather popular these days is paid marketing. Paid marketing as the name suggests you will need to pay a publisher or organization to either put up banners or pop-up advertisements on their websites, online pages, billboards, magazines, or any other medium. Yes, it is always good to invest some money in order to reach out to people but before doing so it is advisable to have a kick-ass strategy and a proper execution plan and also to know the different types of marketing available out there.