Wining and Dining While Growing Your Business

“The trend to take clients out for wine and dine is only growing stronger with the move towards more relaxed work habits and the birth of the foodie nation. If you are working in a corporate environment, it is almost expected to occur regularly.” According to general manager Levi Aron, good food and good business go hand-in-hand. Many a lucrative deal has been done over a hearty meal and a few alcoholic beverages. Nailing the etiquette to entertaining clients can make all the difference when it comes to sealing the deal on new business. And it’s a skill likely to come in handy in the long run.

Continue reading “Wining and Dining While Growing Your Business”

6 Brand Strategies that Most CMOs Fail To Implement

What’s the first brand that comes to mind when you think of carbonated drinks? For most people, it would be Coca Cola. According to Business Insider, approximately 94% of the world’s population is aware of Coca Cola’s red and white logo. Such is the ubiquity of the Coca Cola brand, making it the world’s leading soft drink maker today.

Continue reading “6 Brand Strategies that Most CMOs Fail To Implement”