Social media has become an inseparable part of our lives, and most of us can’t imagine a future without social networks within reach. The ease of letting the world know your thoughts, feelings, opinions, and even what you’re having for lunch today has become a day-to-day activity for millions of people, and it’s no wonder that corporations and brands are taking their social media strategies more seriously than ever.
Social media contains a wealth of opportunities for marketers to push their products and services to the world, and it isn’t an easy feat. Great social media marketing takes careful planning, analysis, curation, and management to work.
As overwhelming as it might sound, it’s 2020 and there are tons of tools out there to help you with your social media marketing. Read on to find the best social media tools to add to your toolkit:
Continue reading “7 Social Media Tools Every Content Creator Needs In Their Toolkit”
Social media marketing is one of the most important tools you can have under your belt, and with that comes the wealth of data and analytics for you to learn from and track. There are certain metrics that are especially important to track, in order for you to see if you’re on the right path with your marketing strategy, which will inadvertently help your business grow.
Which metrics you need to track comes down to your marketing goals, but the following metrics will give you insight into your followers and their behavior when it comes to your content, as well as what aspects of your social media you should hone and improve.
Continue reading “Measure Your Social Media Performance With These 6 Key Metrics”
Content marketing is one of the most important mediums of marketing you can have under your belt, since pushing your marketing efforts makes it 13x more likely for you to see a positive ROI.
This means that making the effort to push out blog posts and email campaigns can have significant outcomes for you and your business. It may be difficult to find the time to do so, but the results generated over time are worth it.
With that, though, comes the question, “What should I be writing about?”. An easy solution to this is by doing some keyword research. What that means is finding out which keywords get the most clicks and views, based on current trends. This way, you can target the topics that people are more likely to read!
Let’s take a look at some handy tools to help with keyword research and how they work:
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Social media marketing is one of the best ways to get your business out there and increase your reach. Seeing as social media websites are the top visited sites online, with an estimated 3.09 billion users by 2021, it makes sense for you to tap into this resource to grow your business.
With that being said, there are certain rules you should follow with your social media postings to maximize your reach, including the timing of your posts. There’s no point sharing great posts at 5am when there isn’t anyone to see it! CoSchedule conducted and compiled studies on the best times to post on the most popular social media platforms. Hence, here’s a handy guide to when you should post on your socials:
Continue reading “What’s The Best Time To Post On Social Media?”
Let’s face it. Starting a blog and writing content is the easy part. Somehow, for some reason, despite constantly updating and promoting your blogs on your social sites it still seems hard to garner traffic.
Continue reading “7 Traffic-Boosting Blog Secrets”
Internet marketing is no longer a zero-sum game lead by advertising and sales. The web development of social media platforms and their immense popularity has blurred the distinction between a company’s website in slumber and other avenues of marketing. Where does the quiet website really stand amongst these competing channels?
Continue reading “Why Your Website Is Still Crucial For Content Marketing”
With the internet generally being the first source of information for society today, and social media permeating every aspect of our lives, is it any wonder that creative content marketing is fast gaining ground as the top marketing strategy in the online and digital sphere? The various content marketing guides easily available on the internet today all sing praises of the many digital content marketing strategies employed by corporate giants, and how the strategies have managed to boost company revenues and outreach by leaps and bounds.
Content marketing giants have made it because of the sheer fact that they are amazing at what they do. They know the best times to launch the best campaigns and they are always looking out for new and improved ideas that they can play around.
Continue reading “5 Lessons You Can Learn from Leading Content Marketing Giants”
Are you still using brochures, pamphlets and other form of print material for your marketing? If you have answered yes to the questions above, you might want to change things up a little. Get more into the current trend of marketing that is doing extremely well – video marketing! Video marketing is a rising star in the marketing world and is gaining a vital place in marketing plans for major companies. And with the growth of social-media particularly, video marketing has become so easy to share and post as these platforms are built for creating and sharing your videos.
Continue reading “Why Video Content is Becoming Increasingly More Important in Content Marketing”
What would blow your mind when you read an article, a book or any other printed material? Our answer would definitely be the content and flow of the whole story and the passion towards writing that work of art. When reading an article or a book the first few words or paragraphs can determine whether it would be read until the end or not. You can choose to take the shortcut when writing and end up with poor content that would take you nowhere or you can put in all your time and effort to write a mind blowing blog content that can help you build a remarkable brand.
Continue reading “5 Ways to Create Highly Valuable Written Blog Content”