Content marketing is one of the most important mediums of marketing you can have under your belt, since pushing your marketing efforts makes it 13x more likely for you to see a positive ROI.
This means that making the effort to push out blog posts and email campaigns can have significant outcomes for you and your business. It may be difficult to find the time to do so, but the results generated over time are worth it.
With that, though, comes the question, “What should I be writing about?”. An easy solution to this is by doing some keyword research. What that means is finding out which keywords get the most clicks and views, based on current trends. This way, you can target the topics that people are more likely to read!
Let’s take a look at some handy tools to help with keyword research and how they work:
Continue reading “Keyword Research: How To Find Your Next Viral Content Idea”
Social media marketing is one of the best ways to get your business out there and increase your reach. Seeing as social media websites are the top visited sites online, with an estimated 3.09 billion users by 2021, it makes sense for you to tap into this resource to grow your business.
With that being said, there are certain rules you should follow with your social media postings to maximize your reach, including the timing of your posts. There’s no point sharing great posts at 5am when there isn’t anyone to see it! CoSchedule conducted and compiled studies on the best times to post on the most popular social media platforms. Hence, here’s a handy guide to when you should post on your socials:
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Let’s face it. Starting a blog and writing content is the easy part. Somehow, for some reason, despite constantly updating and promoting your blogs on your social sites it still seems hard to garner traffic.
Continue reading “7 Traffic-Boosting Blog Secrets”
Internet marketing is no longer a zero-sum game lead by advertising and sales. The web development of social media platforms and their immense popularity has blurred the distinction between a company’s website in slumber and other avenues of marketing. Where does the quiet website really stand amongst these competing channels?
Continue reading “Why Your Website Is Still Crucial For Content Marketing”
With the internet generally being the first source of information for society today, and social media permeating every aspect of our lives, is it any wonder that creative content marketing is fast gaining ground as the top marketing strategy in the online and digital sphere? The various content marketing guides easily available on the internet today all sing praises of the many digital content marketing strategies employed by corporate giants, and how the strategies have managed to boost company revenues and outreach by leaps and bounds.
Content marketing giants have made it because of the sheer fact that they are amazing at what they do. They know the best times to launch the best campaigns and they are always looking out for new and improved ideas that they can play around.
Continue reading “5 Lessons You Can Learn from Leading Content Marketing Giants”
What would blow your mind when you read an article, a book or any other printed material? Our answer would definitely be the content and flow of the whole story and the passion towards writing that work of art. When reading an article or a book the first few words or paragraphs can determine whether it would be read until the end or not. You can choose to take the shortcut when writing and end up with poor content that would take you nowhere or you can put in all your time and effort to write a mind blowing blog content that can help you build a remarkable brand.
Continue reading “5 Ways to Create Highly Valuable Written Blog Content”